Chinedu Obiegbu - Google Scholar

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Citations	70	70
h-index	3	3
i10-index	3	3

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201920202021202220232 7 25 28 7

Co-authors

Gretchen LarsenProfessor of Marketing, Durham UniversityVerified email at durham.ac.uk
Nick EllisProfessor of Marketing Management, Durham UniversityVerified email at durham.ac.uk

Chinedu Obiegbu

Chinedu Obiegbu

Bournemouth University

Verified email at bournemouth.ac.uk

Marketing Consumer culture arts marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective CJ Obiegbu, G Larsen, N Ellis, D O’Reilly European Journal of Marketing 53 (3), 463-482, 2019	37	2019
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands CJ Obiegbu, G Larsen, N Ellis Marketing Theory 20 (3), 251-271, 2020	19	2020
The critical music fan: The role of criticality in collective constructions of brand loyalty CJ Obiegbu, G Larsen, N Ellis Arts and the Market 9 (1), 65-80, 2019	14	2019
Constructing Loyalty in an Online Music Community C OBIEGBU Durham University, 2018		2018

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