Obserwuj
Susana Costa e Silva
Susana Costa e Silva
Associate Professor at Católica Porto Business School
Zweryfikowany adres z porto.ucp.pt - Strona główna
Tytuł
Cytowane przez
Cytowane przez
Rok
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
P Duarte, SC Silva, MB Ferreira
Journal of Retailing and Consumer Services 44, 161-169, 2018
2812018
Empirical test of the trust–performance link in an international alliances context
SC Silva, F Bradley, CMP Sousa
International Business Review 21 (2), 293-306, 2012
1622012
Internacionalização e redes de empresas: conceitos e teorias
SCS Lorga
982003
The evolving role of artificial intelligence in marketing: A review and research agenda
B Vlačić, L Corbo, SC e Silva, M Dabić
Journal of Business Research 128, 187-203, 2021
792021
The value of textual haptic information in online clothing shopping
T Rodrigues, SC Silva, P Duarte
Journal of Fashion Marketing and Management, 2017
462017
When trust becomes the fourth
C Brito, SC Silva
The Marketing Review 9 (4), 289-299, 2009
432009
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
R De Cicco, SC Silva, FR Alparone
International Journal of Retail & Distribution Management, 2020
382020
The importance of second-hand knowledge in the revised Uppsala model: can European textiles producers export to China?
SC Silva, E Pacheco, R Meneses, C Brito
Journal of Global Marketing 25 (3), 141-160, 2012
372012
The omni-channel approach: A utopia for companies?
M Hajdas, J Radomska, SC Silva
Journal of Retailing and Consumer Services, 102131, 2020
362020
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
SC Silva, P Duarte, A Sundetova
International Journal of Retail & Distribution Management, 2020
352020
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
P Duarte, SC Silva
International Marketing Review, 2019
32*2019
Need for touch and haptic imagery: An investigation in online fashion shopping
SC Silva, TV Rocha, R De Cicco, RF Galhanone, LTMF Mattos
Journal of Retailing and Consumer Services 59, 102378, 2021
262021
Omnichannel approach: Factors affecting consumer acceptance
SC Silva, CC Martins, JM Sousa
Journal of Marketing Channels 25 (1-2), 73-84, 2018
262018
The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
SC Silva, A Santos, P Duarte, B Vlačić
International Journal of Retail & Distribution Management, 2021
242021
How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
SC Silva, PAO Duarte, SR Almeida
Journal of Business & Industrial Marketing, 2020
222020
Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
P Duarte, SC Silva
Journal of Retailing and Consumer Services 55, 102122, 2020
212020
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
SC Silva, P Duarte, JC Machado, C Martins
International Review on Public and Nonprofit Marketing 17 (2), 135-157, 2020
212020
Estratégias de marketing no processo de internacionalização de franquias brasileiras
MA Camargo, TV Rocha, SC Silva
Revista Brasileira de Gestão de Negócios-RBGN 18 (62), 570-592, 2016
182016
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
JC Machado, CC Martins, FC Ferreira, SC Silva, PA Duarte
International Journal of Sports Marketing and Sponsorship, 2020
172020
The Impact of Trust on the Approach to Management—A Case Study of Creative Industries
J Radomska, P Wołczek, L Lołoducho-Pelc, SC Silva
Sustainability 11 (3), 816, 2019
162019
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