Leah Gillooly (nee Donlan)
Leah Gillooly (nee Donlan)
Senior Lecturer in Sports Marketing, Manchester Metropolitan University
Zweryfikowany adres z mmu.ac.uk
Cytowane przez
Cytowane przez
Exploring the views of students on the use of Facebook in university teaching and learning
L Donlan
Journal of Further and Higher Education 38 (4), 572-588, 2014
Value-creation space: The role of events in a service-dominant marketing paradigm
P Crowther, L Donlan
Journal of Marketing Management 27 (13-14), 1444-1463, 2011
Contract cheating in UK higher education: A covert investigation of essay mills
D Medway, S Roper, L Gillooly
British Educational Research Journal 44 (3), 393-418, 2018
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship
L Donlan
Sport, Business and Management: An International Journal, 2014
Stakeholder communication in 140 characters or less: A study of community sport foundations
C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
L Donlan, P Crowther
Journal of Marketing Communications 20 (4), 291-306, 2014
Social media-based sponsorship activation–a typology of content
L Gillooly, C Anagnostopoulos, S Chadwick
Sport, Business and Management: An International Journal, 2017
The role of brand knowledge in determining sponsorship effectiveness
LK Donlan
Journal of Promotion Management 19 (2), 241-264, 2013
Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 2012
L Gillooly, P Crowther, D Medway
Sport, Business and Management: An International Journal, 2017
Scalar tensions in urban toponymic inscription: The corporate (re) naming of football stadia
D Medway, G Warnaby, L Gillooly, S Millington
Urban Geography 40 (6), 784-804, 2019
The organizational identification and well-being framework: Theorizing about how sport organizations contribute to crisis response and recovery
Y Inoue, D Lock, L Gillooly, R Shipway, S Swanson
Sport Management Review 25 (1), 1-30, 2022
Female fans and social media: micro-communities and the formation of social capital
A Fenton, L Gillooly, CM Vasilica
European Sport Management Quarterly, 1-21, 2021
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
L Gillooly, D Medway, G Warnaby, T Grimes
European Journal of Marketing, 2020
A sporting (mis) match? Assessing the objectives pursued and evaluation measures employed by sports sponsors
L Gillooly
Routledge handbook of sports marketing, 157-174, 2015
Sponsorships, stadia, and naming rights
L Gillooly, D Medway
Routledge handbook of football business and management, 199-208, 2018
‘To us it’s still Boundary Park’: fan discourses on the corporate (re) naming of football stadia
L Gillooly, D Medway, G Warnaby, S Roper
Social & Cultural Geography, 1-19, 2021
Sports sponsorship as a tool for customer engagement
L Donlan
Academy of Marketing, 2010
Profiling contemporary sports sponsorship objectives
L Donlan
Child protection legislation and volunteering in Scottish Sport
P Taylor, G Hart, L Donlan, T Panagouleas, C Campus, G Nichols, ...
Edinburgh: Sportscotland, 2008
The contribution of sports sponsorship to consumer-based brand equity
LK Donlan
PQDT-Global, 2008
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