| The role of imagery in promoting organic food F Septianto, J Kemper, W Paramita Journal of business research 101, 104-115, 2019 | 62 | 2019 |
| The distinct effects of gratitude and pride on donation choice and amount W Paramita, F Septianto, F Tjiptono Journal of Retailing and Consumer Services 53, 101972, 2020 | 60 | 2020 |
| The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs F Septianto, J An, TM Chiew, W Paramita, I Tanudharma Journal of Business Research 99, 12-22, 2019 | 59 | 2019 |
| Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector: A comparative study of Indonesia and Korea J Kim, WH Han, DT Kim, W Paramita Marketing Intelligence & Planning 31 (2), 127-140, 2013 | 50 | 2013 |
| It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy LV Ngo, TNQ Nguyen, NT Tran, W Paramita Journal of Retailing and Consumer Services 56, 102141, 2020 | 43 | 2020 |
| Resilience and turnover intention: the role of mindful leadership, empathetic leadership, and self-regulation A Wibowo, W Paramita Journal of Leadership & Organizational Studies 29 (3), 325-341, 2022 | 40 | 2022 |
| Explaining the voluntary compliance to COVID-19 measures: An extrapolation on the gender perspective W Paramita, R Rostiani, S Winahjoe, A Wibowo, R Virgosita, H Audita Global Journal of Flexible Systems Management 22 (Suppl 1), 1-18, 2021 | 39 | 2021 |
| Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective W Paramita, HBC Nhu, LV Ngo, QHM Tran, G Gregory Journal of Retailing and Consumer Services 62, 102611, 2021 | 36 | 2021 |
| Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior W Paramita, F Septianto, S Winahjoe, BM Purwanto, ID Candra Australasian marketing journal 28 (3), 42-49, 2020 | 29 | 2020 |
| Cute brand logo enhances favorable brand attitude: The moderating role of hope F Septianto, W Paramita Journal of Retailing and Consumer Services 63, 102734, 2021 | 27 | 2021 |
| UNDERSTANDING SOCIAL ENTERPRISES IN INDONESIA: DRIVERS AND CHALLENGES. R Rostiani, W Paramita, H Audita, R Virgosita, T Budiarto, BR Purnomo Journal of Indonesian Economy & Business 29 (2), 2014 | 27 | 2014 |
| Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior F Septianto, W Paramita Marketing Letters 32 (1), 91-110, 2021 | 25 | 2021 |
| Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention W Paramita, N Indarti, R Virgosita, R Herani, B Sutikno Journal of Business Venturing Insights 17, e00299, 2022 | 19 | 2022 |
| The interactive effects of religiosity and recognition in increasing donation F Septianto, F Tjiptono, W Paramita, TM Chiew European Journal of Marketing 55 (1), 1-26, 2021 | 17 | 2021 |
| Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts VT Mai Chi, W Paramita, T Ha Minh Quan Australasian Marketing Journal 30 (1), 35-50, 2022 | 16 | 2022 |
| “I will not let you die”: The effect of anthropomorphism on entrepreneurs' resilience during economic downturn W Paramita, R Virgosita, R Rostiani, A Wibowo, R Almahendra, ... Journal of Business Venturing Insights 17, e00300, 2022 | 12 | 2022 |
| The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer W Paramita, F Septianto International Journal of Advertising 40 (8), 1294-1319, 2021 | 12 | 2021 |
| Turning narcissists into prosocial agents: explaining young people’s online donation behavior W Paramita, F Septianto, R Rostiani, S Winahjoe, H Audita Young Consumers 21 (4), 369-388, 2020 | 12 | 2020 |
| Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory TM Nguyen, LV Ngo, W Paramita Journal of Business Research 141, 822-835, 2022 | 11 | 2022 |
| The role of implicit theories in motivating donations in response to threat-based awe F Septianto, Y Seo, W Paramita Journal of Public Policy & Marketing 41 (1), 72-88, 2022 | 10 | 2022 |
Rokhima RostianiUniversitas Gadjah MadaVerified email at ugm.ac.id
