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Co-authors
- Glen L. UrbanProfessor MIT Sloan School of ManagementVerified email at mit.edu
- John R. HauserKirin Professor of Marketing, MITVerified email at mit.edu
- Gui LiberaliErasmus UniversityVerified email at rsm.nl
- Wendy W. MoeUniversity of MarylandVerified email at umd.edu
- André BonfrerProfessor of Marketing, Deakin UniversityVerified email at deakin.edu.au
- Alexander MuermannVienna University of Economics and BusinessVerified email at wu.ac.at
- David SchweidelGoizueta Business School, Emory UniversityVerified email at emory.edu
- Jon McAuliffeProfessor (Adj.) of Statistics, University of California, BerkeleyVerified email at stat.berkeley.edu
- Eric SchwartzAssociate Professor of Marketing, Ross School of Business, University of MichiganVerified email at umich.edu
- Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu