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Sony Kusumasondjaja
Sony Kusumasondjaja
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Title
Cited by
Cited by
Year
Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence
S Kusumasondjaja, T Shanka, C Marchegiani
Journal of Vacation Marketing 18 (3), 185-195, 2012
3622012
Endorsement and visual complexity in food advertising on Instagram
S Kusumasondjaja, F Tjiptono
Internet Research 29 (4), 659-687, 2019
2192019
The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia
S Kusumasondjaja
Asia Pacific Journal of Marketing and Logistics 30 (4), 1135-1158, 2018
1412018
Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram
S Kusumasondjaja
Journal of Fashion Marketing and Management: An International Journal 24 (1 …, 2020
1212020
Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment
F Septianto, F Tjiptono, S Kusumasondjaja
Journal of Retailing and Consumer Services 53, 101979, 2020
352020
Efektivitas social media advertising: Peran brand familiarity dan kongruensi endorser
S Kusumasondjaja
Jurnal manajemen dan kewirausahaan 16 (1), 83-92, 2014
192014
Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
S Kusumasondjaja
Journal of Economics, Business, & Accountancy Ventura 18 (2), 241-252, 2015
182015
Trust and commitment relationships in virtual brand community
S Kusumasondjaja
Australian and New Zealand Marketing Academy Conference, Melbourne, 2009
152009
Identitas Sosial, Norma Kelompok, Kepercayaan Dan Online Helping Behavior Pada Komunitas Sosial Berbasis Facebook
S Kusumasondjaja
MIX: Jurnal Ilmiah Manajemen 6 (2), 156734, 2016
132016
Respon konsumen pada mobile advergames: intrusiveness dan irritation
S Kusumasondjaja
Journal of Technology Management 15 (3), 206-223, 2016
102016
Comparing the effectiveness of information framing strategy on utilitarian and hedonic food product packaging
S Kusumasondjaja
Jurnal Manajemen & Agribisnis 15 (1), 44-44, 2018
82018
Credibility of online reviews and initial online trust in hotel services: the roles of similarity and review quality
S Kusumasondjaja, T Shanka, C Marchegiani
Proceedings of Australian and New Zealand Marketing Academy Conference, 2011
72011
Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya
S Gunawan, R Rilantiana, S Kusumasondjaja
Jurnal Manajemen Teori & Terapan 2 (1), 24-44, 2009
72009
Commitment to online community and continuance intention: issue involvement, interactivity, and social interaction
S Kusumasondjaja
Jurnal Bisnis dan Manajemen 18 (2), 90-103, 2017
62017
Building social media engagement on Instagram by using visual aesthetics and message orientation strategy: A content analysis on Instagram content of Indonesia tourism destinations
S Kusumasondjaja
Journal of International Conference Proceedings 4 (3), 129-138, 2021
32021
Gift Giving Behavior Among Millennials, the Use of Photo Elicitation Interview To Discover Consumer Insight
H Rachmahani, S Kusumasondjaja
ASEAN Marketing Journal 12 (1), 6, 2021
32021
Travelers’ responses to online information on consumer-generated media for travel-related services
S Kusumasondjaja
Curtin University, 2012
32012
Visual aesthetics, vividness, and message types in luxury brand communication on instagram
S Kusumasondjaja
Global Marketing Conference, 20-21, 2018
22018
Perbandingan efektivitas healthy food advertising di instagram dengan perbedaan visual aesthetics dan information quality
S Kusumasondjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 6 (2), 185-200, 2023
12023
Travelers\U+ 2019\Responses to Online Information on Consumer-generated Media for Travel-related Services
S Kusumasondjaja
Curtin University., 2012
12012
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