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Professor Amanda Broderick
Professor Amanda Broderick
Vice-Chancellor & President, University of East London
Verified email at uel.ac.uk - Homepage
Title
Cited by
Cited by
Year
Word of mouth communication within online communities: Conceptualizing the online social network
J Brown, AJ Broderick, N Lee
Journal of interactive marketing 21 (3), 2-20, 2007
27182007
Word of mouth communication within online communities: Conceptualizing the online social network
J Brown, AJ Broderick, N Lee
Journal of interactive marketing 21 (3), 2-20, 2007
27182007
Integrated marketing communications
A Broderick, D Pickton
Pearson Education UK, 2005
15282005
Integrated marketing communications
A Broderick, D Pickton
Pearson Education UK, 2005
15142005
What is ‘neuromarketing’? A discussion and agenda for future research
N Lee, AJ Broderick, L Chamberlain
International journal of psychophysiology 63 (2), 199-204, 2007
12802007
Competitive positioning and the resource-based view of the firm
G Hooley, A Broderick, K Möller
Journal of strategic marketing 6 (2), 97-116, 1998
5391998
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
2392018
Conceptualising consumer behaviour in online shopping environments
C Demangeot, AJ Broderick
International journal of retail & distribution management, 2007
2382007
Consumer perceptions of online shopping environments: A gestalt approach
C Demangeot, AJ Broderick
Psychology & Marketing 27 (2), 117-140, 2010
2042010
A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper
AJ Broderick, RD Mueller
Journal of Marketing Theory and Practice 7 (4), 97-108, 1999
2011999
Perceptions, corrections and defections: implications for service recovery in the restaurant industry
R Mack, R Mueller, J Crotts, A Broderick
Managing Service Quality: An International Journal, 2000
1452000
The application of physiological observation methods to emotion research
L Chamberlain, AJ Broderick
Qualitative Market Research: An International Journal 10 (2), 199-216, 2007
1362007
Exploring the experiential intensity of online shopping environments
C Demangeot, AJ Broderick
Qualitative Market Research: An International Journal, 2006
1302006
Strategic planning differences among different multiple stakeholder orientation profiles
GE Greenley, GJ Hooley, AJ Broderick, JM Rudd
Journal of Strategic Marketing 12 (3), 163-182, 2004
1282004
Analogies and mental simulations in learning for really new products: The role of visual attention
S Feiereisen, V Wong, AJ Broderick
Journal of Product Innovation Management 25 (6), 593-607, 2008
1222008
Analogies and mental simulations in learning for really new products: The role of visual attention
S Feiereisen, V Wong, AJ Broderick
Journal of Product Innovation Management 25 (6), 593-607, 2008
1222008
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images
S Feiereisen, AJ Broderick, SP Douglas
Psychology & Marketing 26 (9), 813-843, 2009
1172009
Multicultural marketplaces: New territory for international marketing and consumer research
C Demangeot, AJ Broderick, CS Craig
International Marketing Review, 2015
1142015
Engaging customers during a website visit: a model of website customer engagement
C Demangeot, AJ Broderick
International Journal of Retail & Distribution Management, 2016
1082016
Mapping the mind for the modern market researcher
C Senior, H Smyth, R Cooke, RL Shaw, E Peel
Qualitative Market Research: An International Journal 10 (2), 153-167, 2007
912007
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