| Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018 | 169 | 2018 |
| Digital and social media marketing A Heinze, G Fletcher, T Rashid, A Cruz Abingdon: Routledge, 2016 | 110 | 2016 |
| Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. A Heinze, M Griffiths, A Fenton, G Fletcher Global Business and Organizational Excellence 37 (4), 6-13, 2018 | 31 | 2018 |
| Studying social media communities: blending methods with netnography A Fenton, CT Procter SAGE Research Methods Cases, 2019 | 24 | 2019 |
| Recognizing events 4.0: The digital maturity of events WG Ryan, A Fenton, W Ahmed, P Scarf International Journal of Event and Festival Management, 2020 | 21 | 2020 |
| Strategic digital transformation: A results-driven approach A Fenton, G Fletcher, M Griffiths Routledge, 2019 | 17 | 2019 |
| Digital and social media A Fenton, B Helleu Routledge Handbook of Football Business and Management, 2018 | 14* | 2018 |
| Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport, 2167479520986149, 2021 | 13 | 2021 |
| Female fans and social media: micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly, 1-21, 2021 | 11 | 2021 |
| Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences A Miah, A Fenton, S Chadwick 21st Century Sports, 249-262, 2020 | 11 | 2020 |
| The field behind the screen: Social capital and the social media communications of a football club brand A Fenton University of Salford, 2018 | 6 | 2018 |
| Digital business evolution: lessons from a decade of KTP industry projects M Griffiths, A Heinze, A Fenton, G Fletcher UK Academy for Information Systems Conference Proceedings 2018, 2018 | 4 | 2018 |
| Smartphone fitness apps and football fans: A case study of Fan Fit A Fenton, AM Cooper-Ryan, CM Vasilica Football as Medicine, 201-212, 2019 | 3 | 2019 |
| Beyond the closed e-portfolio: Designing for the digital curation of professional identities for lifelong learning AM Fenton University of Salford, 2011 | 3 | 2011 |
| ‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic G Crawford, A Fenton, S Chadwick, S Lawrence International Review for the Sociology of Sport 57 (4), 515-531, 2022 | 2 | 2022 |
| Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review, 22779752221083351, 2022 | 2 | 2022 |
| Esports in the Olympic and Paralympic Games: The business case for integration A Miah, A Fenton Routledge Handbook of the Olympic and Paralympic Games, 160-170, 2020 | 2 | 2020 |
| Social media A Fenton, M Mohamad, A Jones Digital and Social Media Marketing, 204-229, 2020 | 2 | 2020 |
| Conducting a competitor analysis in the digital age A Fenton, K Gallagher, A Heinze Strategic Digital Transformation, 80-85, 2019 | 2 | 2019 |
| Digital innovation in sport–barriers and opportunities for branded fitness apps for fans A Fenton, KD Parry, S Chadwick, G Guimarães, V Aeron Entrepreneurial Innovation, 25-42, 2022 | 1 | 2022 |
Gordon FletcherDirector, Business 4.0, Salford Business School, University of SalfordZweryfikowany adres z salford.ac.uk
