Utilitarian motivations in online consumption: Dimensional structure and scales FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura Electronic Commerce Research and Applications 13 (3), 188-204, 2014 | 139 | 2014 |
Hedonic motivations in online consumption behaviour FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura International Journal of Business Environment 8 (2), 121-151, 2016 | 56 | 2016 |
Online consumption motivations: an integrated theoretical delimitation and refinement based on qualitative analyses FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura Handbook of Strategic e-Business Management, 347-370, 2014 | 4 | 2014 |
Blended Learning:¿ es importante la presencialidad en programas de formación online? CP García, DR Coy, ES Lopez Campus Virtuales 13 (1), 183-198, 2023 | 1 | 2023 |
Una aproximación holística a las motivaciones de consumo en la web C Pla Garcia Universitat de Barcelona, 2015 | | 2015 |
EXPLORATORY ANALYSIS ON THE UTILITARIAN MOTIVATIONS IN ONLINE CONSUMPTION: AN APPROACH TO THEIR DIMENSIONALITY AND MEASUREMENT C Pla-Garcia, FJ Martínez-López, I Rodríguez-Ardura e-society, 205, 0 | | |