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Wojciech Cwalina
Tytuł
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Rok
Marketing polityczny: perspektywa psychologiczna
W Cwalina, A Falkowski
Gdańskie Wydawnictwo Psychologiczne, 2006
3852006
Political Marketing: Theoretical and Strategic Foundations
W Cwalina, A Falkowski, BI Newman
M.E. Sharpe, 2011
279*2011
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany
W Cwalina, A Falkowski, LL Kaid
Media Psychology 2 (2), 119-146, 2000
1212000
Political branding: Political candidates positioning based on inter-object associative affinity index
W Cwalina, A Falkowski
Journal of Political Marketing 14 (1-2), 152-174, 2015
1162015
Telewizyjna reklama polityczna: Emocje i poznanie w kształtowaniu preferencji wyborczych
W Cwalina
Towarzystwo Naukowe KUL, 2000
792000
A cross-cultural theory of voter behavior
W Cwalina, A Falkowski, BI Newman
Routledge, 2013
712013
Towards the development of a cross‐cultural model of voter behavior
W Cwalina, A Falkowski, BI Newman
European Journal of Marketing 44 (3/4), 351-368, 2010
712010
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
W Cwalina, A Falkowski, BI Newman
Journal of Public Affairs 12 (4), 254-269, 2012
662012
Generacja Y - ponury mit czy obiecująca rzeczywistość
W Cwalina
Internet. Fenomen społeczeństwa informacyjnego; Zasępa, T. (red.), 2001
62*2001
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995
A Falkowski, W Cwalina
Handbook of Political Marketing, 283-304, 1999
521999
The role of normative prompts and norm support cues in promoting light-switching behavior: A field study
KJ Leoniak, W Cwalina
Journal of Environmental Psychology 64, 1-11, 2019
482019
Political marketing: Structural models of advertising influence and voter behavior
A Falkowski, W Cwalina
Journal of Political Marketing 11 (1-2), 8-26, 2012
482012
Political management and marketing
W Cwalina, A Falkowski, BI Newman
Routledge Handbook of Political Management, 83-96, 2010
482010
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000
W Cwalina, A Falkowski, LL Kaid
Journal of Political Marketing 4 (2-3), 19-44, 2005
482005
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US
W Cwalina, A Falkowski, B Newman, D Vercic
Journal of Political Marketing 3 (2), 7-30, 2004
472004
Morality and competence in shaping the images of political leaders
W Cwalina, A Falkowski
Journal of Political Marketing 15 (2-3), 220-239, 2016
442016
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior
W Cwalina, A Falkowski
Polish Psychological Bulletin 31 (3), 203-222, 2000
362000
Zastosowanie modelowania równań strukturalnych w naukach społecznych
W Cwalina
Statystyka w badaniach naukowych, 15-22, 2000
252000
Structural models of voter behavior in the 2000 Polish presidential election
A Falkowski, W Cwalina
Journal of Political Marketing 1 (2-3), 137-158, 2002
232002
Persuasion in the political context: Opportunities and threats
W Cwalina, A Falkowski, BI Newman
The Handbook of Persuasion and Social Marketing [3 volumes] 1, 61-128, 2015
222015
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