Wojciech Cwalina
Wojciech Cwalina
Maria Curie-Sklodowska University, Lublin, Poland
Verified email at umcs.edu.pl
Title
Cited by
Cited by
Year
Marketing polityczny: perspektywa psychologiczna
W Cwalina, A Falkowski
Gdańskie Wydawnictwo Psychologiczne, 2006
327*2006
Political Marketing: Theoretical and Strategic Foundations
W Cwalina, A Falkowski, BI Newman
M.E. Sharpe, 2011
1322011
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany
W Cwalina, A Falkowski, LL Kaid
Media Psychology 2 (2), 119-146, 2000
972000
Telewizyjna reklama polityczna: Emocje i poznanie w kształtowaniu preferencji wyborczych
W Cwalina
Towarzystwo Naukowe KUL, 2000
682000
Political branding: Political candidates positioning based on inter-object associative affinity index
W Cwalina, A Falkowski
Journal of Political Marketing 14 (1-2), 152-174, 2015
582015
A cross-cultural theory of voter behavior
W Cwalina, A Falkowski, BI Newman
Routledge, 2013
482013
Generacja Y - ponury mit czy obiecująca rzeczywistość
W Cwalina
Internet. Fenomen społeczeństwa informacyjnego; Zasępa, T. (red.), 2001
44*2001
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995
A Falkowski, W Cwalina
Handbook of political marketing, 283-304, 1999
421999
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US
W Cwalina, A Falkowski, B Newman, D Vercic
Journal of Political Marketing 3 (2), 7-30, 2004
392004
Towards the development of a cross‐cultural model of voter behavior
W Cwalina, A Falkowski, BI Newman
European Journal of Marketing 44 (3/4), 351-368, 2010
35*2010
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000
W Cwalina, A Falkowski, LL Kaid
Journal of Political Marketing 4 (2-3), 19-44, 2005
312005
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
W Cwalina, A Falkowski, BI Newman
Journal of Public Affairs 12 (4), 254-269, 2012
292012
Political management and marketing
W Cwalina, A Falkowski, BI Newman
Routledge handbook of political management, 83-96, 2010
282010
Political marketing: Structural models of advertising influence and voter behavior
A Falkowski, W Cwalina
Journal of Political Marketing 11 (1-2), 8-26, 2012
272012
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior
W Cwalina, A Falkowski
Polish Psychological Bulletin 31 (3), 203-222, 2000
252000
Zastosowanie modelowania równań strukturalnych w naukach społecznych
W Cwalina
Statystyka w badaniach naukowych, 15-22, 2000
222000
Morality and competence in shaping the images of political leaders
W Cwalina, A Falkowski
Journal of Political Marketing 15 (2-3), 220-239, 2016
192016
Structural models of voter behavior in the 2000 Polish presidential election
A Falkowski, W Cwalina
Journal of Political Marketing 1 (2-3), 137-158, 2002
172002
Television spots in Polish presidential elections
W Cwalina, A Falkowski, B Roznowski
Television and politics in evolving European democracies, 45-60, 1999
161999
Advertising and the image of politicians. National elections in Poland, France, and Germany
W Cwalina, A Falkowski
Branding and advertising, 205-231, 2003
13*2003
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