Robin Croft
Robin Croft
Visiting fellow, Brunel University
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Cited by
Cited by
Friends and relations: long‐term approaches to political campaigning
D Dean, R Croft
European Journal of Marketing, 2001
Mass marketing, music, and morality
K Kubacki, R Croft
Journal of Marketing Management 20 (5-6), 577-590, 2004
Reason and choice: A conceptual study of consumer decision making and electoral behavior
D Dean, R Croft
Journal of Political Marketing 8 (2), 130-146, 2009
Marketing in a time of toxic leadership
CR Boddy, R Croft
Qualitative Market Research: An International Journal 19 (1), 44-64, 2016
Network marketing: The ultimate in international distribution?
R Croft, H Woodruffe
Journal of Marketing Management 12 (1-3), 201-214, 1996
Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012
R Croft
Journal of Marketing Management 29 (5-6), 545-561, 2013
Project management maturity in the age of big data
N Williams, N P. Ferdinand, R Croft
International Journal of Managing Projects in Business 7 (2), 311-317, 2014
Markets, music and all that jazz
K Kubacki, R Croft
European Journal of Marketing 45 (5), 805-821, 2011
And did those feet? Getting medieval England “on‐message”
R Croft, T Hartland, H Skinner
Journal of Communication Management 12 (4), 294-304, 2008
Toward a conceptual framework of emotional relationship marketing: An examination of two UK political parties
D Dean, R Croft, C Pich
Journal of Political Marketing 14 (1-2), 19-34, 2015
Paying the piper: a study of musicians and the music business
K Kubacki, R Croft
International Journal of Nonprofit and Voluntary Sector Marketing 10 (4 …, 2005
Artists' attitudes to marketing: A cross‐cultural perspective
K Kubacki, R Croft
International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006
Word-of-Mouth communication: Breath of Life or kiss of Death
R Croft, D Dean, PJ Kitchen
The Proceedings of the Marketing Education Group Conference. Glasgow: The …, 1996
Folklore, families and fear: Exploring the influence of the oral tradition on consumer decision-making
R Croft
Journal of Marketing Management 22 (9-10), 1053-1076, 2006
Neuro‐linguistic programming techniques to improve the self‐efficacy of undergraduate dissertation students
H Skinner, R Croft
Journal of Applied Research in Higher Education, 2009
Say what you mean, mean what you say-An ethnographic approach to male and female conversations
R Croft, C Boddy, C Pentucci
International Journal of Market Research 49 (6), 715-734, 2007
Creating the Cool: Exploring the concept of national branding
H Skinner, R Croft
International Journal of Applied Marketing 3 (2), 3-21, 2004
Shifting the risk:" Buyback" protection in network marketing schemes
R Croft, L Cutts, P Mould
Journal of Consumer Policy 23 (2), 177-191, 2000
Using social media in business-to-business marketing
R Brennan, R Croft
The European financial review, 2013
S Croft
British Security Policy: the Thatcher Years and the End of the Cold War, 0
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