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Michela Matarazzo
Michela Matarazzo
Professor of International Marketing and Management
Verified email at unimarconi.it
Title
Cited by
Cited by
Year
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
M Matarazzo, L Penco, G Profumo, R Quaglia
Journal of Business Research 123, 642-656, 2021
7672021
The future of sustainable tourism in developing countries
G Yfantidou, M Matarazzo
Sustainable development 25 (6), 459-466, 2017
842017
Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data
MM Mariani, M Matarazzo
Journal of Management and Governance 25 (4), 1057-1078, 2021
332021
The future of sustainable tourism development for the Greek enterprises that provide sport tourism
G Yfantidou, E Spyridopoulou, C Kouthouris, P Balaska, M Matarazzo, ...
Tourism Economics 23 (5), 1155-1162, 2017
282017
Country of origin effect: research evolution, basic constructs and firm implications
M Matarazzo
International marketing and the country of origin effect, 23-42, 2013
272013
I nuovi mercati e le strategie di entrata delle medie imprese: evidenze e miti (New markets and entry strategies of medium-sized companies: evidence and myths)
R Resciniti, M Matarazzo
Sinergie Italian Journal of Management 30 (Sep-Dec), 209-230, 2012
252012
Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
M Matarazzo, G Lanzilli, R Resciniti
Journal of Product & Brand Management 27 (7), 858-870, 2018
192018
How is digital transformation changing business models and internationalisation in Made in Italy SMEs?
M Matarazzo, L Penco, G Profumo
Sinergie Italian Journal of Management 38 (3), 89-107, 2020
182020
Seasonality in crude oil returns
S Quayyoum, MH Khan, SZA Shah, B Simonetti, M Matarazzo
Soft Computing 24 (18), 13547-13556, 2020
182020
The “Pricing Footprint” of country-of-origin: Conceptualization and empirical assessment
A Diamantopoulos, M Matarazzo, MG Montanari, A Petrychenko
Journal of Business Research 135, 749-757, 2021
162021
Consumers’ reactions to cross-border acquisitions: The role of psychic distance and acquirer’s corporate reputation
R Resciniti, M Matarazzo, G Baima
British Food Journal 122 (2), 655-677, 2020
152020
Processi di cooperazione pubblico-privato e prodotti turistici evoluti. Un'opportunità per la valorizzazione delle risorse territoriali del Sannio
M Migliaccio, M Matarazzo, M Rossi
Nuovi turismi e politiche di gestione della destinazione 1, 2004
132004
Cause-related marketing for successful cross-border post-acquisition performance
M Matarazzo, R Resciniti, B Simonetti
International Marketing Review 37 (4), 695-712, 2020
122020
Le strategie internazionali delle medie imprese: modalità di entrata e nuovi mercati
M Matarazzo
F. Angeli, 2012
122012
New trends in foreign market entry mode choices: The case of Italian mid-sized companies
M Matarazzo, R Resciniti
Journal of International Business and Economics 2 (4), 57-70, 2014
112014
Managing favorable product–country match in international markets: The case of “Made in Gessi”
M Matarazzo, R Resciniti
Journal of Global Scholars of Marketing Science 23 (4), 422-434, 2013
112013
Cultural distance, reputation transferability and cross-border acquisitions: A consumer perspective
M Matarazzo, FD Vanna, G Lanzilli, R Resciniti
Distance in International Business: Concept, Cost and Value, 495-515, 2017
92017
Strategie e posizionamento nei mercati esteri: i percorsi di sviluppo delle medie imprese campane
R Resciniti
Franco Angeli, 2012
82012
Un modello di cooperazione pubblico-privato nel processo decisionale di destination building: il caso del Sannio
M Migliaccio, M Matarazzo
Sinergie rivista di studi e ricerche, 2011
82011
Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
M Matarazzo, G Barbaresco, R Riccardo
MERCATI & COMPETITIVITÀ, 2016
72016
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Articles 1–20