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Francesca Pucciarelli
Francesca Pucciarelli
Assistant Professor of Marketing, ESCP Business School
Zweryfikowany adres z escp.eu - Strona główna
Tytuł
Cytowane przez
Cytowane przez
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Competition and strategy in higher education: Managing complexity and uncertainty.
F Pucciarelli, A Kaplan
Business Horizons 59 (May-June 2016), 311-320, 2016
5462016
Social media marketing in wine tourism: Winery owners’ perceptions
M Canovi, F Pucciarelli
Journal of Travel & Tourism Marketing 36 (6), 653-664, 2019
512019
The role of social media in scholarly collaboration: an enabler of international research team’s activation?
A Gorska, P Korzynski, G Mazurek, F Pucciarelli
Journal of Global Information Technology Management 23 (4), 273-291, 2020
182020
Competition in higher education
F Pucciarelli, A Kaplan
Strategic Brand Management in Higher Education, 2019
82019
The product development process: an inside vision.
B Bertoldi, C Giachino, F Pucciarelli
Conference Proceedings, 11th IFERA Family Business Research Conference 28, 2011
6*2011
Le Università Europee oggi: sfide e nuove strategie
F Pucciarelli, A Kaplan
Economia & Management, 85-95, 2018
42018
Can online social networks enhance existing patient pathways making them scalable?
D Sola, F Pucciarelli
British Journal of Healthcare Management 24 (3), 127-133, 2018
32018
Transition to a hybrid teaching model as a step forward toward responsible management education?
F Pucciarelli, A Kaplan
Journal of Global Responsibility, 2022
22022
Rural Tourism Destination: The Ligurian Farmers’ Perspective
G Peira, D Longo, F Pucciarelli, A Bonadonna
Sustainability 13 (24), 13684, 2021
22021
Force for good: Social media’s bright side restored
F Pucciarelli, A Kaplan
P. Bunkanwanicha, R. Coeurderoy, & S. Slimane, Managing a Post-Covid Era …, 2020
22020
The evolution of fast food in a customer-driven era: Innovation and sustainability for customer needs
A Bonadonna, C Giachino, F Pucciarelli, B Bertoldi
Customer Satisfaction and Sustainability Initiatives in the Fourth …, 2020
22020
A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
F Pucciarelli, C Giachino, B Bertoldi, D Tamagno
22019
Strategizing social media presence
F Pucciarelli
Contemporary Issues in Social Media Marketing, 217-226, 2017
22017
Space Tourism: A New Frontier for Future Generations
C Giachino, F Pucciarelli, A Bonadonna, L Bollani, C Koo
Journal of Smart Tourism 1 (4), 31-42, 2021
2021
In art social media marketing: a tool for destination marketing
F Pucciarelli, C Giachino
Business Management Theories and Practices in a Dynamic Competitive …, 2019
2019
Fostering Students’ Cultural Intelligence: A Social Media Experiential Project
L Blasco-Arcas, F Pucciarelli
World Academy of Science, Engineering and Technology, International Journal …, 2018
2018
Social Word-Of-Mouth as engine of growth for start-ups in their early stage
F Pucciarelli, C Giachino, B Bertoldi, D Tamagno
Il Marketing di successo. Imprese, enti e persone, 0-6, 2017
2017
Fratelli Carli: rimanere fedeli ai valori della famiglia nel processo di sviluppo prodotto
B Bertoldi, C Giachino, F Pucciarelli
Editrice Le Fonti srl, 2011
2011
Lavazza una famiglia imprenditoriale alla conquista dell'India
C Giachino, S Marenco, F Pucciarelli
FAMILY OFFICE, 18-23, 2010
2010
An Adaptive Learning Methodology
F Pucciarelli, J Cobo-Benita
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