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Francesca Pucciarelli
Francesca Pucciarelli
Associate Professor of Marketing, ESCP Business School Turin Campus
Zweryfikowany adres z escp.eu - Strona główna
Tytuł
Cytowane przez
Cytowane przez
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Competition and strategy in higher education: Managing complexity and uncertainty.
F Pucciarelli, A Kaplan
Business Horizons 59 (May-June 2016), 311-320, 2016
7532016
Social media marketing in wine tourism: winery owners’ perceptions
M Canovi, F Pucciarelli
Journal of Travel & Tourism Marketing 36 (6), 653-664, 2019
1252019
The role of social media in scholarly collaboration: an enabler of international research team’s activation?
A Gorska, P Korzynski, G Mazurek, F Pucciarelli
Journal of Global Information Technology Management 23 (4), 273-291, 2020
322020
Rural tourism destination: The Ligurian farmers’ perspective
G Peira, D Longo, F Pucciarelli, A Bonadonna
Sustainability 13 (24), 13684, 2021
212021
Transition to a hybrid teaching model as a step forward toward responsible management education?
F Pucciarelli, A Kaplan
Journal of Global Responsibility, 2022
182022
Competition in higher education
F Pucciarelli, A Kaplan
Strategic Brand Management in Higher Education, 2019
122019
Is Generation Z ready to fly into the space? The future of tourism is coming.
C Giachino, F Pucciarelli, L Bollani, A Bonadonna
Futures, 145, 103064, 2023
92023
The product development process: an inside vision.
B Bertoldi, C Giachino, F Pucciarelli
Conference Proceedings, 11th IFERA Family Business Research Conference 28, 2011
7*2011
Space Tourism: A New Frontier for Future Generations
C Giachino, F Pucciarelli, A Bonadonna, L Bollani, C Koo
Journal of Smart Tourism 1 (4), 31-42, 2021
52021
Le Università Europee oggi: sfide e nuove strategie
F Pucciarelli, A Kaplan
Economia & Management, 85-95, 2018
52018
Can online social networks enhance existing patient pathways making them scalable?
D Sola, F Pucciarelli
British Journal of Healthcare Management 24 (3), 127-133, 2018
42018
Strategizing social media presence
F Pucciarelli
Contemporary Issues in Social Media Marketing, 217-226, 2017
32017
Force for good: Social media’s bright side restored
F Pucciarelli, A Kaplan
P. Bunkanwanicha, R. Coeurderoy, & S. Slimane, Managing a Post-Covid Era …, 2020
22020
The evolution of fast food in a customer-driven era: Innovation and sustainability for customer needs
A Bonadonna, C Giachino, F Pucciarelli, B Bertoldi
Customer Satisfaction and Sustainability Initiatives in the Fourth …, 2020
22020
A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
F Pucciarelli, C Giachino, B Bertoldi, D Tamagno
Mercati & Competitività, 2019
22019
The Importance of the International and Social Dimensions of Learning in the Post-COVID Higher Education: The Case of ESCP Business School
F Venuti, F Pucciarelli, F Rattalino
Borderlands: The Internationalisation of Higher Education Teaching Practices …, 2022
12022
Voice-Powered Artificial Intelligence
F Pucciarelli, AM Kaplan
Cambridge Handbook of Cyber Behavior 1, Chap. 15, 438-460, 2023
2023
Is higher education hybrid-ready or not? An open call for business schools ongoing dual transformation
F Pucciarelli, F Rattalino, F Venuti
The Future of Business Schools, 246-260, 2022
2022
An Adaptive Learning Methodology
F Pucciarelli, J Cobo-Benita
Digital Transformation and Disruption of HIGHER EDUCATION, 2022
2022
In art social media marketing: a tool for destination marketing
F Pucciarelli, C Giachino
Business Management Theories and Practices in a Dynamic Competitive …, 2019
2019
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