| Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011 | 347 | 2011 |
| Export product strategy fit and performance: an empirical investigation M Hultman, MJ Robson, CS Katsikeas Journal of International Marketing 17 (4), 1-23, 2009 | 315 | 2009 |
| Achieving tourist loyalty through destination personality, satisfaction, and identification M Hultman, D Skarmeas, P Oghazi, HM Beheshti Journal of Business Research 68 (11), 2227-2231, 2015 | 304 | 2015 |
| Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation M Hultman, A Kazeminia, V Ghasemi Journal of Business Research 68 (9), 1854-1861, 2015 | 275 | 2015 |
| What I say about myself: Communication of brand personality by African countries LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou Tourism Management 28 (3), 835-844, 2007 | 252 | 2007 |
| Export promotion strategy and performance: the role of international experience M Hultman, CS Katsikeas, MJ Robson Journal of International Marketing 19 (4), 17-39, 2011 | 230 | 2011 |
| Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms HM Beheshti, P Oghazi, R Mostaghel, M Hultman Competitiveness Review: An International Business Journal incorporating …, 2014 | 99 | 2014 |
| Positioning in market space: the evaluation of Swedish universities' online brand personalities RA Opoku, M Hultman, E Saheli-Sangari Journal of Marketing for Higher Education 18 (1), 124-144, 2008 | 93 | 2008 |
| Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017 | 89 | 2017 |
| How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment Y Liu, M Hultman, AB Eisingerich, X Wei Annals of Tourism Research 81, 102879, 2020 | 83 | 2020 |
| The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions F Donbesuur, N Boso, M Hultman Journal of Business Research 118, 150-161, 2020 | 77 | 2020 |
| Antecedents of technology-based self-service acceptance: a proposed model P Oghazi, R Mostaghel, M Hultman, V Parida Services Marketing Quarterly 33 (3), 195-210, 2012 | 75 | 2012 |
| Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova Industrial Marketing Management 59, 120-130, 2016 | 72 | 2016 |
| Why pay more for sustainable services? The case of ecotourism A Kazeminia, M Hultman, R Mostaghel Journal of Business Research 69 (11), 4992-4997, 2016 | 66 | 2016 |
| International entrepreneurial orientation and regional expansion N Boso, P Oghazi, M Hultman Entrepreneurship & Regional Development 29 (1-2), 4-26, 2017 | 65 | 2017 |
| Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance CN Leonidou, LC Leonidou, DN Coudounaris, M Hultman International Business Review, 2012 | 57 | 2012 |
| Private label competition: the perspective of Swedish branded goods manufacturers M Hultman, RA Opoku, E Salehi‐Sangari, P Oghazi, Q Thong Bui Management Research News 31 (2), 125-141, 2008 | 52 | 2008 |
| Demand-and supply-side perspectives of city branding: A qualitative investigation M Hultman, AA Yeboah-Banin, L Formaniuk Journal of Business Research 69 (11), 5153-5157, 2016 | 50 | 2016 |
| Strategic use of enterprise systems among service firms: Antecedents and consequences R Mostaghel, P Oghazi, HM Beheshti, M Hultman Journal of Business Research 68 (7), 1544-1549, 2015 | 47 | 2015 |
| Electronic supply chain management applications by Swedish SMEs HM Beheshti, M Hultman, ML Jung, RA Opoku, E Salehi-Sangari Enterprise Information Systems 1 (2), 255-268, 2007 | 45 | 2007 |
Nathaniel BosoKwame Nkrumah University of Science & TechnologyZweryfikowany adres z knust.edu.gh
