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Magnus Hultman
Tytuł
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Evaluating the green advertising practices of international firms: a trend analysis
LC Leonidou, CN Leonidou, D Palihawadana, M Hultman
International Marketing Review 28 (1), 6-33, 2011
3472011
Export product strategy fit and performance: an empirical investigation
M Hultman, MJ Robson, CS Katsikeas
Journal of International Marketing 17 (4), 1-23, 2009
3152009
Achieving tourist loyalty through destination personality, satisfaction, and identification
M Hultman, D Skarmeas, P Oghazi, HM Beheshti
Journal of Business Research 68 (11), 2227-2231, 2015
3042015
Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation
M Hultman, A Kazeminia, V Ghasemi
Journal of Business Research 68 (9), 1854-1861, 2015
2752015
What I say about myself: Communication of brand personality by African countries
LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou
Tourism Management 28 (3), 835-844, 2007
2522007
Export promotion strategy and performance: the role of international experience
M Hultman, CS Katsikeas, MJ Robson
Journal of International Marketing 19 (4), 17-39, 2011
2302011
Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms
HM Beheshti, P Oghazi, R Mostaghel, M Hultman
Competitiveness Review: An International Business Journal incorporating …, 2014
992014
Positioning in market space: the evaluation of Swedish universities' online brand personalities
RA Opoku, M Hultman, E Saheli-Sangari
Journal of Marketing for Higher Education 18 (1), 124-144, 2008
932008
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman
Journal of Business Research 80, 247-256, 2017
892017
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Y Liu, M Hultman, AB Eisingerich, X Wei
Annals of Tourism Research 81, 102879, 2020
832020
The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions
F Donbesuur, N Boso, M Hultman
Journal of Business Research 118, 150-161, 2020
772020
Antecedents of technology-based self-service acceptance: a proposed model
P Oghazi, R Mostaghel, M Hultman, V Parida
Services Marketing Quarterly 33 (3), 195-210, 2012
752012
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova
Industrial Marketing Management 59, 120-130, 2016
722016
Why pay more for sustainable services? The case of ecotourism
A Kazeminia, M Hultman, R Mostaghel
Journal of Business Research 69 (11), 4992-4997, 2016
662016
International entrepreneurial orientation and regional expansion
N Boso, P Oghazi, M Hultman
Entrepreneurship & Regional Development 29 (1-2), 4-26, 2017
652017
Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance
CN Leonidou, LC Leonidou, DN Coudounaris, M Hultman
International Business Review, 2012
572012
Private label competition: the perspective of Swedish branded goods manufacturers
M Hultman, RA Opoku, E Salehi‐Sangari, P Oghazi, Q Thong Bui
Management Research News 31 (2), 125-141, 2008
522008
Demand-and supply-side perspectives of city branding: A qualitative investigation
M Hultman, AA Yeboah-Banin, L Formaniuk
Journal of Business Research 69 (11), 5153-5157, 2016
502016
Strategic use of enterprise systems among service firms: Antecedents and consequences
R Mostaghel, P Oghazi, HM Beheshti, M Hultman
Journal of Business Research 68 (7), 1544-1549, 2015
472015
Electronic supply chain management applications by Swedish SMEs
HM Beheshti, M Hultman, ML Jung, RA Opoku, E Salehi-Sangari
Enterprise Information Systems 1 (2), 255-268, 2007
452007
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