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Andrzej Falkowski
Andrzej Falkowski
Profesor psychologii, SWPS
Zweryfikowany adres z swps.edu.pl
Tytuł
Cytowane przez
Cytowane przez
Rok
Psychologia zachowań konsumenckich
A Falkowski, T Tyszka
Gdańskie Wydawnictwo Psychologiczne, 2009
5122009
Marketing polityczny: perspektywa psychologiczna
W Cwalina, A Falkowski
Gdańskie Wydawnictwo Psychologiczne, 2006
2352006
Political marketing: Theoretical and strategic foundations
W Cwalina, A Falkowski, BI Newman
Routledge, 2015
1962015
Marketing polityczny
W Cwalina, A Falkowski
Perspektywa psychologiczna, 2005
1512005
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany
W Cwalina, A Falkowski, LL Kaid
Media Psychology 2 (2), 119-146, 2000
1052000
Political branding: Political candidates positioning based on inter-object associative affinity index
W Cwalina, A Falkowski
Journal of Political Marketing 14 (1-2), 152-174, 2015
852015
A cross-cultural theory of voter behavior
W Cwalina, A Falkowski, BI Newman
Routledge, 2013
682013
Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US
W Cwalina, A Falkowski, BI Newman
European Journal of Marketing 44 (3/4), 351-368, 2010
492010
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US
W Cwalina, A Falkowski, B Newman, D Vercic
Journal of Political Marketing 3 (2), 7-30, 2004
482004
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
W Cwalina, A Falkowski, BI Newman
Journal of Public Affairs 12 (4), 254-269, 2012
472012
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995
A Falkowski, W Cwalina
Handbook of political marketing, 283-304, 1999
471999
Praktyczna psychologia poznawcza: marketing i reklama
A Falkowski
Gdańskie Wydaw. Psychologiczne, 2003
442003
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000
W Cwalina, A Falkowski, LL Kaid
Journal of Political Marketing 4 (2-3), 19-44, 2005
392005
Political marketing: Structural models of advertising influence and voter behavior
A Falkowski, W Cwalina
Journal of Political Marketing 11 (1-2), 8-26, 2012
372012
Political management and marketing
W Cwalina, A Falkowski, BI Newman
Routledge handbook of political management, 83-96, 2010
372010
Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (1)
A Falkowski, B Rozanowski, TH Witkowski
Marketing i rynek 3 (03), 1996
361996
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior
W Cwalina, A Falkowski
Polish Psychological Bulletin 31 (3), 203-222, 2000
342000
Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów
A Falkowski
W: J. Strelau (red.), Psychologia. Podrcznik akademicki 2, 25-55, 2000
332000
Morality and competence in shaping the images of political leaders
W Cwalina, A Falkowski
Journal of Political Marketing 15 (2-3), 220-239, 2016
272016
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
A Falkowski, J Olszewska, J Ulatowska
Marketing Letters 26 (4), 461-471, 2015
222015
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