Andrzej Falkowski
Andrzej Falkowski
Profesor psychologii, SWPS
Zweryfikowany adres z swps.edu.pl
TytułCytowane przezRok
Psychologia zachowań konsumenckich
A Falkowski, T Tyszka
Gdańskie Wydawnictwo Psychologiczne, 2009
4662009
Marketing polityczny: perspektywa psychologiczna
W Cwalina, A Falkowski
Gdańskie Wydawnictwo Psychologiczne, 2006
2032006
Marketing polityczny
W Cwalina, A Falkowski
Perspektywa psychologiczna, 2005
1222005
Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations
W Cwalina, A Falkowski, BI Newman
Routledge, 2015
1062015
Psychologia zachowań ekonomicznych
T Tyszka
Wydaw. Naukowe PWN, 1997
1031997
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany
W Cwalina, A Falkowski, LL Kaid
Media Psychology 2 (2), 119-146, 2000
882000
Political branding: Political candidates positioning based on inter-object associative affinity index
W Cwalina, A Falkowski
Journal of Political Marketing 14 (1-2), 152-174, 2015
502015
A cross-cultural theory of voter behavior
W Cwalina, A Falkowski, BI Newman
Routledge, 2013
412013
Praktyczna psychologia poznawcza: marketing i reklama
F Andrzej
Gdańskie Wydawnictwo Psychologiczne, Gdańsk, 2002
412002
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995
A Falkowski, W Cwalina
Handbook of political marketing, 283-304, 1999
391999
Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (1)
A Falkowski, B Rozanowski, TH Witkowski
Marketing i rynek 3 (03), 1996
361996
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US
W Cwalina, A Falkowski, B Newman, D Vercic
Journal of Political Marketing 3 (2), 7-30, 2004
332004
Towards the development of a cross‐cultural model of voter behavior
P Harris, A Lock, W Cwalina, A Falkowski, BI Newman
European Journal of Marketing, 2010
292010
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000
W Cwalina, A Falkowski, LL Kaid
Journal of Political Marketing 4 (2-3), 19-44, 2005
282005
Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów
A Falkowski
Psychologia. Podręcznik akademicki, GWP, Gdańsk, 25-55, 2000
282000
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior
W Cwalina, A Falkowski
Polish Psychological Bulletin 31 (3), 203-222, 2000
272000
Political management and marketing
W Cwalina, A Falkowski, BI Newman
Routledge handbook of political management, 83-96, 2010
252010
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
W Cwalina, A Falkowski, BI Newman
Journal of Public Affairs 12 (4), 254-269, 2012
222012
Political marketing: Structural models of advertising influence and voter behavior
A Falkowski, W Cwalina
Journal of Political Marketing 11 (1-2), 8-26, 2012
212012
Marketing polityczny. Perspektywa psychologiczna
C Wojciech, F Andrzej
Media w kampaniach politycznych, Gdańskie Wydawnictwo Psychologiczne, 239-245, 2006
192006
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