| Psychologia zachowań konsumenckich A Falkowski, T Tyszka Gdańskie Wydawnictwo Psychologiczne, 2009 | 488 | 2009 |
| Marketing polityczny: perspektywa psychologiczna W Cwalina, A Falkowski Gdańskie Wydawnictwo Psychologiczne, 2006 | 209 | 2006 |
| Marketing polityczny W Cwalina, A Falkowski Perspektywa psychologiczna, 2005 | 141 | 2005 |
| Political marketing: Theoretical and strategic foundations W Cwalina, A Falkowski, BI Newman ME Sharpe, 2011 | 135 | 2011 |
| Psychologia zachowań ekonomicznych T Tyszka Wydaw. Naukowe PWN, 1997 | 103 | 1997 |
| Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany W Cwalina, A Falkowski, LL Kaid Media Psychology 2 (2), 119-146, 2000 | 96 | 2000 |
| Political branding: Political candidates positioning based on inter-object associative affinity index W Cwalina, A Falkowski Journal of Political Marketing 14 (1-2), 152-174, 2015 | 60 | 2015 |
| A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 48 | 2013 |
| Praktyczna psychologia poznawcza: marketing i reklama A Falkowski Gdańskie Wydaw. Psychologiczne, 2002 | 43 | 2002 |
| Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995 A Falkowski, W Cwalina Handbook of political marketing, 283-304, 1999 | 42 | 1999 |
| Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US W Cwalina, A Falkowski, B Newman, D Vercic Journal of Political Marketing 3 (2), 7-30, 2004 | 38 | 2004 |
| Towards the development of a cross‐cultural model of voter behavior P Harris, A Lock, W Cwalina, A Falkowski, BI Newman European Journal of Marketing, 2010 | 35 | 2010 |
| Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (1) A Falkowski, B Rozanowski, TH Witkowski Marketing i rynek 3 (03), 1996 | 33 | 1996 |
| The macro and micro views of political marketing: the underpinnings of a theory of political marketing W Cwalina, A Falkowski, BI Newman Journal of Public Affairs 12 (4), 254-269, 2012 | 30 | 2012 |
| Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów A Falkowski Psychologia. Podręcznik akademicki, GWP, Gdańsk, 25-55, 2000 | 30 | 2000 |
| Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000 W Cwalina, A Falkowski, LL Kaid Journal of Political Marketing 4 (2-3), 19-44, 2005 | 29 | 2005 |
| Political marketing: Structural models of advertising influence and voter behavior A Falkowski, W Cwalina Journal of Political Marketing 11 (1-2), 8-26, 2012 | 28 | 2012 |
| Political management and marketing W Cwalina, A Falkowski, BI Newman JOHNSON, Dennis W. Routledge Handbook of Political Management, 57-66, 2009 | 28 | 2009 |
| Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior W Cwalina, A Falkowski Polish Psychological Bulletin 31 (3), 203-222, 2000 | 26 | 2000 |
| Procesy poznawcze A Falkowski, T Maruszewski, E Nęcka W: J. Strelau, D. Doliński (red.), Psychologia. Podręcznik akademicki. TI …, 2008 | 20 | 2008 |
Wojciech CwalinaMaria Curie-Sklodowska University, Lublin, PolandVerified email at umcs.edu.pl
