Andrzej Falkowski
Andrzej Falkowski
Profesor psychologii, SWPS
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Psychologia zachowań konsumenckich
A Falkowski, T Tyszka
Gdańskie Wydawnictwo Psychologiczne, 2009
Marketing polityczny: perspektywa psychologiczna
W Cwalina, A Falkowski
Gdańskie Wydawnictwo Psychologiczne, 2006
Political marketing: Theoretical and strategic foundations
W Cwalina, A Falkowski, BI Newman
ME Sharpe, 2011
Marketing polityczny
W Cwalina, A Falkowski
Perspektywa psychologiczna, 2005
Psychologia zachowań ekonomicznych
T Tyszka
Wydaw. Naukowe PWN, 1997
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany
W Cwalina, A Falkowski, LL Kaid
Media Psychology 2 (2), 119-146, 2000
Political branding: Political candidates positioning based on inter-object associative affinity index
W Cwalina, A Falkowski
Journal of Political Marketing 14 (1-2), 152-174, 2015
A cross-cultural theory of voter behavior
W Cwalina, A Falkowski, BI Newman
Routledge, 2013
Praktyczna psychologia poznawcza: marketing i reklama
A Falkowski
Gdańskie Wydaw. Psychologiczne, 2002
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995
A Falkowski, W Cwalina
Handbook of political marketing, 283-304, 1999
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US
W Cwalina, A Falkowski, B Newman, D Vercic
Journal of Political Marketing 3 (2), 7-30, 2004
Towards the development of a cross‐cultural model of voter behavior
P Harris, A Lock, W Cwalina, A Falkowski, BI Newman
European Journal of Marketing, 2010
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
W Cwalina, A Falkowski, BI Newman
Journal of Public Affairs 12 (4), 254-269, 2012
Political marketing: Structural models of advertising influence and voter behavior
A Falkowski, W Cwalina
Journal of Political Marketing 11 (1-2), 8-26, 2012
Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (2)
A Falkowski, B Roznowski, TH Witkowski
Marketing i rynek 3 (04), 1996
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000
W Cwalina, A Falkowski, LL Kaid
Journal of Political Marketing 4 (2-3), 19-44, 2005
Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów
A Falkowski
Psychologia. Podręcznik akademicki, GWP, Gdańsk, 25-55, 2000
Political management and marketing
W Cwalina, A Falkowski, BI Newman
Routledge handbook of political management, 83-96, 2010
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior
W Cwalina, A Falkowski
Polish Psychological Bulletin 31 (3), 203-222, 2000
Morality and competence in shaping the images of political leaders
W Cwalina, A Falkowski
Journal of Political Marketing 15 (2-3), 220-239, 2016
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