| The structure of commitment in exchange GT Gundlach, RS Achrol, JT Mentzer Journal of marketing 59 (1), 78-92, 1995 | 3890 | 1995 |
| Ethical and legal foundations of relational marketing exchanges GT Gundlach, PE Murphy Journal of marketing 57 (4), 35-46, 1993 | 1465 | 1993 |
| Contracts, norms, and plural form governance JP Cannon, RS Achrol, GT Gundlach Journal of the academy of marketing science 28 (2), 180-194, 2000 | 1125 | 2000 |
| Exchange interdependence and interfirm interaction: Research in a simulated channel setting GT Gundlach, ER Cadotte Journal of Marketing Research 31 (4), 516-532, 1994 | 796 | 1994 |
| Legal and social safeguards against opportunism in exchange RS Achrol, GT Gundlach Journal of Retailing 75 (1), 107-124, 1999 | 337 | 1999 |
| Slotting allowances and fees: Schools of thought and the views of practicing managers PN Bloom, GT Gundlach, JP Cannon Journal of Marketing 64 (2), 92-108, 2000 | 327 | 2000 |
| The challenge of autonomy and dependence in franchised channels of distribution RP Dant, GT Gundlach Journal of Business Venturing 14 (1), 35-67, 1999 | 297 | 1999 |
| The American Marketing Association's new definition of marketing: Perspective and commentary on the 2007 revision GT Gundlach, WL Wilkie Journal of Public Policy & Marketing 28 (2), 259-264, 2009 | 292 | 2009 |
| The domain and scope of SCM's foundational disciplines—insights and issues to advance research R Frankel, YA Bolumole, RA Eltantawy, A Paulraj, GT Gundlach Journal of Business Logistics 29 (1), 1-30, 2008 | 264 | 2008 |
| Handbook of marketing and society PN Bloom, GT Gundlach Sage, 2001 | 263 | 2001 |
| Governance in exchange: contract law and its alternatives GT Gundlach, RS Achrol Journal of Public Policy & Marketing 12 (2), 141-155, 1993 | 250 | 1993 |
| The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing GT Gundlach, YA Bolumole, RA Eltantawy, R Frankel Journal of business & industrial marketing 21 (7), 428-438, 2006 | 239 | 2006 |
| The American Marketing Association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society GT Gundlach Journal of Public policy & marketing 26 (2), 243-250, 2007 | 202 | 2007 |
| “Trust but verify”? The performance implications of verification strategies in trusting relationships GT Gundlach, JP Cannon Journal of the Academy of Marketing Science 38, 399-417, 2010 | 186 | 2010 |
| Aggressive and predatory pricing: A framework for analysis JP Guiltinan, GT Gundlach Journal of marketing 60 (3), 87-102, 1996 | 154 | 1996 |
| Control-based channel governance and relative dependence DI Gilliland, DC Bello, GT Gundlach Journal of the Academy of Marketing Science 38, 441-455, 2010 | 140 | 2010 |
| Analysis of antitrust challenges to category captain arrangements DM Desrochers, GT Gundlach, AA Foer Journal of Public Policy & Marketing 22 (2), 201-215, 2003 | 139 | 2003 |
| Marketing research and public policy: The case of slotting fees WL Wilkie, DM Desrochers, GT Gundlach Journal of Public Policy & Marketing 21 (2), 275-288, 2002 | 78 | 2002 |
| Stakeholder marketing: Why “Stakeholder” was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for … GT Gundlach, WL Wilkie Journal of Public Policy & Marketing 29 (1), 89-92, 2010 | 74 | 2010 |
| Exchange governance: the role of legal and nonlegal approaches across the exchange process GT Gundlach Journal of Public Policy & Marketing 13 (2), 246-258, 1994 | 74 | 1994 |
