Isabell Koinig
Cytowane przez
Cytowane przez
Antagonistic framing of sustainability by energy suppliers: Dissecting corporate CSR messages in a cross-cultural comparison
F Weder, I Koinig, D Voci
Corporate Communications: An International Journal 24 (2), 368-390, 2019
Positive or negative effects of technology enhancement for brand placements? Memory of brand placements in 2D, 3D, and 4D movies
R Terlutter, S Diehl, I Koinig, MKJ Waiguny
Media Psychology 19 (4), 505-533, 2016
Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil
I Koinig, S Diehl, B Mueller
International Journal of Advertising 36 (6), 945-974, 2017
Pharmaceutical advertising as a source of consumer self-empowerment: Evidence from four countries
I Koinig
Springer, 2016
On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages
I Koinig
Health Communucation, 2021
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
I Koinig, S Diehl, B Mueller
International Journal of Advertising, 2018
Medienökonomie und Medienmanagement als Integrationsdisziplinen–Vom Objektbereich zur Heuristik?
M Karmasin, S Diehl, I Koinig
Kommunikationswissenschaft als Integrationsdisziplin, 75-93, 2014
New competencies for the future: How changes and trends in media convergence demand new skills from the workforce
S Diehl, M Karmasin, A Leopold, I Koinig
Media and convergence management, 353-376, 2013
Healthy leadership and workplace health promotion as a pre-requisite for organizational health
I Koinig, S Diehl
International Journal of Environmental Research and Public Health 18 (17), 9260, 2021
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
R Terlutter, S Diehl, I Koinig, K Chan, L Tsang
Journal of Advertising, 2021
Media Social Responsibility an der Schnittstelle von Media Accountability und Corporate Social Responsibility: Ein theoretisches Konzept und eine empirische Untersuchung der …
I Koinig, D Voci, F Weder, M Karmasin
Der Mensch im digitalen Zeitalter: Zum Zusammenhang von Ökonomisierung …, 2019
Picturing Mental Health on Instagram: Insights from a Quantitative Study Using Different Content Formats
I Koinig
International Journal of Environmental Research and Public Health 19 (3), 2022
The Effect of Science-Related Populism on Vaccination Attitudes and Decisions
S Kohler, I Koinig
Journal of Behavioral Medicine, 2022
Employee Representatives and a Good Working Life: Achieving Social and Communicative Sustainability for HRM
I Koinig, F Weder
Sustainability 13 (14), 2021
Health and scientific frames in online communication of Tick-Borne Encephalitis: Antecedents of frame recognition
S Kohler, I Koinig
Media and Communication 8 (2), 413-424, 2020
Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies
R Terlutter, S Diehl, I Koinig, M Waiguny
İstanbul Technical University, Faculty of Management, 2013
Risk Communication in the Age of COVID-19
I Koinig
Risk Management, 2021
Health Communication (Campaigns) for Sustainable Development—Can Social Media Be a Remedy?
I Koinig, S Diehl
The Sustainability Communication Reader: A Reflective Compendium, 437-460, 2021
Gender‐Role Portrayals in Advertising: State of the Art and Cross‐Cultural Differences
I Koinig, S Diehl, R Terlutter
The International Encyclopedia of Gender, Media, and Communication, 1-7, 2020
Health communication and integrated corporate social responsibility
I Koinig, S Diehl, B Mueller
Handbook of integrated CSR communication, 471-494, 2017
Nie można teraz wykonać tej operacji. Spróbuj ponownie później.
Prace 1–20