| Culture’s impact on customer motivation to engage in professional service enactments JH Schumann, NV Wünderlich, MS Zimmer Schmalenbach Business Review 64 (2), 141-165, 2012 | 25 | 2012 |
| Theory development in servitization through the application of fsQCA and experiments A Salonen, M Zimmer, J Keränen International Journal of Operations & Production Management 41 (5), 746-769, 2021 | 24 | 2021 |
| The Concept of Solution Selling: Theoretical Considerations and Methods D Ahlert, F von Wangenheim, J Kawohl, M Zimmer Transolve Projektbericht 3, 2008 | 23 | 2008 |
| Business solutions as market signals that facilitate product sales M Zimmer, A Salonen, F Wangenheim Industrial Marketing Management 91, 30-40, 2020 | 22 | 2020 |
| Kundenbindungsmanagement von B2B-Lösungen M Zimmer, C Scholze, F von Wangenheim Marketing von Solutions: Innovative Ansätze und Best Practices, 109-130, 2010 | 7 | 2010 |
| Kundenintegration bei internationalen Dienstleistungen. Theoretische Einordnung, Motive und Herausforderungen A Scherer, M Zimmer, F Wangenheim Management internationaler Dienstleistungen mit 3K: Konfiguration …, 2009 | 5 | 2009 |
| Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement A Salonen, J Mero, J Munnukka, M Zimmer, H Karjaluoto Industrial Marketing Management 118, 12-26, 2024 | 3 | 2024 |
| Cross-Cultural Differences in Customers’ Willingness to Co-produce Professional Services: Insights from an 11-Country Study JH Schumann, F Wangenheim, M Zimmer Marketing Theory and Applications 20 (2), 377-335, 2009 | 2 | 2009 |
| Customer Management Studie 2022: Trends, Daten und Nachhaltigkeit R Heierli, F Hannich, M Zimmer, D Zumstein, F Oehninger, T Kaya, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2022 | | 2022 |
| Kundenlösungen als Signale-Warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist M Zimmer, F von Wangenheim, A Salonen Marketing Review St. Gallen 39 (3), 22-29, 2022 | | 2022 |
| B2B Solutions as Signals M Zimmer, A Salonen, F von Wangenheim Institute for the Study of Business Markets Academic Conference 2018, ISBM 2018, 2018 | | 2018 |
| Digitalisierung in der Ostschweiz und Liechtenstein-Status Quo und zukünftige Potentiale M Zimmer ETH Zürich; epiphany AG, 2018 | | 2018 |
| Business Solutions as Signals M Zimmer, A Salonen, F von Wangenheim ETH Zurich, 2017 | | 2017 |
| Strategic value of solution business initiatives M Zimmer, A Salonen, F Wangenheim Institute for the Study of Business Markets (ISBM) Academic Conference 2016 …, 2016 | | 2016 |
| How to move services from free to fee without jeopardizing the customer relationship: the role of pricing schemes, service level, and communication strategies M Grohmann, M Zimmer, F von Wangenheim, W Ulaga Institute for the Study of Business Markets Biennial Academic Conference …, 2016 | | 2016 |
| Moving services from free to fee-Why is it so difficult and how can it still be done? M Grohmann, M Zimmer, F von Wangenheim Thought Leaders in Service Marketing Strategy Conference, 2016 | | 2016 |
| From free to fee: B2B service pricing M Grohmann, M Zimmer, F von Wangenheim 25th Annual Frontiers in Service Conference 2016, 2016 | | 2016 |
| Business Solutions: Sellers’ and Buyers’ Perspectives M Zimmer Technische Universität München, 2014 | | 2014 |
| Kooperative Konfrontation E-Mobility aus Markt-und Entwicklersicht R Pietsch, M Zimmer, M Lienkamp, F Wangenheim 2. Automobiltechnisches Kolloquium München, 2011 | | 2011 |
| Kundenintegration und Konfiguration in der Marktforschungsbranche: Data–Information–Knowledge. Kundenintegration und Konfiguration in der Marktforschungsbranche M Zimmer, A Scherer, F v Wangenheim Management internationaler Dienstleistungen mit 3K: Konfiguration …, 2009 | | 2009 |
