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Magdalena Grębosz-Krawczyk
Magdalena Grębosz-Krawczyk
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Social media marketing
M Grębosz, D Siuda, G Szymański
Wydawnictwo Politechnika Łódzka, 2016
1052016
Why do consumers choose photovoltaic panels? Identification of the factors influencing consumers’ choice behavior regarding photovoltaic panel installations
M Grębosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ...
Energies 14 (9), 2674, 2021
372021
The “retro” trend in marketing communication strategy of global brands
M Grębosz, JM Pointet
Journal of Intercultural Management 7 (3), 119-132, 2015
352015
New product development (NPD) process–an example of industrial sector
M Kazimierska, M Grębosz-Krawczyk
Management Systems in Production Engineering 25 (4), 246-250, 2017
332017
Attitudes of young European consumers toward recycling campaigns of textile companies
M Grębosz-Krawczyk, D Siuda
Autex Research Journal 19 (4), 394-399, 2019
302019
Consumers’ choice behaviour toward green clothing
K Bielawska, M Grebosz-Krawczyk
University of Piraeus. International Strategic Management Association, 2021
252021
Place branding (r) evolution: the management of the smart city’s brand
M Grebosz-Krawczyk
Place Branding and Public Diplomacy 17 (1), 93-104, 2021
242021
Why do consumers choose photovoltaic panels? Identification of the factors influencing consumers' choice behavior regarding photovoltaic panel installations
M Grebosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ...
Energies 14 (9), 2021
202021
The outcomes of the co-branding strategy
M Grebosz
Chinese Business Review 11 (9), 2012
192012
Brand management
M Grębosz
Wydawnictwo Politechniki Łódzkiej, 2008
172008
Attitudes of young consumers towards international nostalgic brands–the comparative study
M Grębosz-Krawczyk
Economics and Sociology 12 (3), 181-191, 2019
162019
Sensory impact on the purchase of textile products
M Grębosz, B Wrońska
Fibres & Textiles in Eastern Europe, 8--12, 2013
152013
From words to deeds: the impact of pro-environmental self-identity on green energy purchase intention
M Grębosz-Krawczyk, A Zakrzewska-Bielawska, S Flaszewska
Energies 14 (18), 5732, 2021
132021
The impact of nostalgia on the brand equity in economy with post-communist background
M Grębosz-Krawczyk
Economics and Sociology 11 (2), 216-228, 2018
132018
Co-branding. Koncepcja i uwarunkowania rozwoju
M Grębosz
Zeszyty Naukowe. Rozprawy Naukowe/Politechnika Łódzka, 1--294, 2013
132013
Sources of Value for Luxury Secondhand and Vintage Fashion Customers in Poland—From the Perspective of Its Demographic Characteristics
E Rudawska, M Grębosz-Krawczyk, D Ryding
Vintage luxury fashion: exploring the rise of the secondhand clothing trade …, 2018
102018
Co-branding
M Grębosz
Koncepcja i uwarunkowania rozwoju. Łódź: Wydawnictwo Politechniki Łódzkiej, 2013
102013
Co-branding jako przykład aliansu strategicznego w marketingu
M Grębosz
Marketing i Rynek, 16-21, 2010
102010
Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: Evidence from Poland
M Grębosz-Krawczyk
Innovative Marketing 16 (3), 74, 2020
92020
THE IMPACT OF NOSTALGIC FEELINGS ON AN EVALUATION OF BRANDS'PERCEIVED QUALITY
M Grebosz-Krawczyk
Economic and Social Development: Book of Proceedings, 392-401, 2018
92018
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