| Social media management in the traveller's customer journey: an analysis of the hospitality sector L Hu, M Olivieri Current Issues in Tourism 24 (12), 1768-1779, 2021 | 47 | 2021 |
| Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships D Corsaro, I Maggioni, M Olivieri Italian Journal of Marketing 2021 (4), 371-392, 2021 | 25 | 2021 |
| Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med L Hu, M Olivieri Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 14 | 2020 |
| The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 L Hu, M Olivieri Journal of Business & Industrial Marketing 38 (7), 1465-1478, 2023 | 12 | 2023 |
| Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks L Hu, M Olivieri, R Rialti Journal of Business & Industrial Marketing 38 (8), 1675-1688, 2023 | 11 | 2023 |
| How to leverage digital marketing in B2B: A study on Italian SMEs during the Covid-19 outbreak L Hu, M Olivieri Advances in Digital Marketing and eCommerce: Second International Conference …, 2021 | 7 | 2021 |
| A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era R Mazza, E Zavarrone, M Olivieri, D Corsaro Italian Journal of Marketing 2022 (3), 317-340, 2022 | 5 | 2022 |
| Relationship selling and marketing automation during the Covid-19 pandemic: A cross-sectional analysis D Corsaro, I Maggioni, M Olivieri SIMA Management Conference - Grand challenges: companies and universities …, 2020 | 4 | 2020 |
| How Have Travelers' Needs Evolved Because of the COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms M Olivieri, E Colleoni, G Bonaccorso Online Reputation Management in Destination and Hospitality: What We Know …, 2023 | 2 | 2023 |
| Fake news diffusion on digital channels: An analysis of attack strategies, responsibilities, and corporate responses M Olivieri | | 2023 |
| Digital corporate communication and disinformation M Olivieri, RM Mäkelä, S Romenti, V Luoma-aho Handbook on Digital Corporate Communication, 426, 2023 | | 2023 |
| How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups M Olivieri, L Hu, C Cantù Advances in Digital Marketing and eCommerce: Fourth International Conference …, 2023 | | 2023 |
| New contact methods in start-ups’ selling process CL Cantu, L Hu, A La Rocca, M Olivieri Atti del convegno, 1-10, 2023 | | 2023 |
| Dynamic capabilities in the internationalisation process: A study on fintech startups H Lala, M Olivieri, N Wang, D Corsaro Rediscovering local roots and interactions in management. Conference …, 2023 | | 2023 |
| The Role of Dynamic Capabilities in the Internationalization of Fintech Startups H Lala, M Olivieri, N Wang, D Corsaro Marketing per il benessere, la salute e la cura. XX^ SIM Conference, 2023 | | 2023 |
| The role of strategic communication in driving marketing-decision making A Anzivino, L Hu, M Olivieri Rediscovering local roots and interactions in management Conference …, 2023 | | 2023 |
| The innovative logics of digital manufacturing: the case study of 3DiTALY D Corsaro, M Olivieri The Artisan Brand: Entrepreneurship and Marketing in Contemporary Craft …, 2022 | | 2022 |
| China's long-haul travel experiences: The development of Chinese tourism in Italy L Hu, M Olivieri, J Wen Chinese Outbound Tourist Behaviour, 77-91, 2022 | | 2022 |
| Fake news as a violation of corporate reputation: The attack strategies in time of Covid-19 M Olivieri, E Colleoni, S Romenti, G Murtarelli Boosting knowledge & trust for a sustainable business, 41-46, 2022 | | 2022 |
| How relationships foster the internationalization of startups in the space tech industry C Cantù, L Hu, M Olivieri SIM Conference, 1-15, 2022 | | 2022 |
Lala HuAssistant professor, Università Cattolica del Sacro CuoreVerified email at unicatt.it
