| Influence of behavioural factors affecting investment decision—An AHP analysis A Antony, AI Joseph Metamorphosis 16 (2), 107-114, 2017 | 79* | 2017 |
| Development of a Typology of Tourists Based on Pre-trip Use of Social Media AI Joseph, S Peter, V Anandkumar International Journal of Hospitality & Tourism Administration, 2020 | 10 | 2020 |
| Destination Brand Communication during COVID-19 Pandemic - The Case of Iceland AI Joseph, V Anandkumar International Journal of Hospitality and Tourism Systems, 44-58, 2021 | 4 | 2021 |
| DIMENSIONS OF CULINARY TOURISM AND HOSPITALITY IN GOLDEN TRIANGLE OF INDIA. R MAITRA, T BANSAL, AI JOSEPH Studia Universitatis Babes-Bolyai, Negotia 66 (3), 2021 | 2 | 2021 |
| Demographic Influences on Social Media Use across Tourist Lifecycle Phases AI Joseph, V Anandkumar JOHAR – Journal of Hospitality Application & Research 11 (2), 57-81, 2016 | 2 | 2016 |
| Determinants of Social media use across Tourist lifecycle phases - An empirical investigation of tourist motives AI Joseph, V Anandkumar International Journal of Tourism and Travel 9 (1 & 2), 2016 | 2 | 2016 |
| A comparative assessment of the Social Media presence of Eco-resorts, Ayurvedic resorts and Beach resorts in Kerala AI Joseph, V Anandkumar, R Bojjagani National seminar on managing tourism business for sustainable competitive …, 2012 | 2 | 2012 |
| Post-Purchase Dissonance Among Laptop Consumers in India. RS Chakkambath, AI Joseph, R Maitra, JS Jacob IUP Journal of Marketing Management 21 (2), 2022 | 1 | 2022 |
| Comparative content analysis of visual images on shopping festival websites: The case of Dubai shopping festival and Grand Kerala shopping festival S Peter, AI Joseph Journal of Tourism 16 (1), 29, 2015 | 1 | 2015 |
| Social Media as a Brand Communication Tool for Global Brands in Emerging Markets: An Indian Perspective AI Joseph, BK Nambiar, V Anandkumar MARKETING DYNAMICS IN EMERGING MARKETS, 118, 2012 | 1 | 2012 |
| Social Media Marketing Of Tourism And Determinants Of Social Media Use By Tourists: A Study With Special Reference To Kerala State, India AI Joseph Pondicherry University, 2016 | | 2016 |
| Information Technology for Management AI Joseph SCMS Journal of Indian Management 9 (4), 120, 2012 | | 2012 |
| E-Business Strategy: Text and Cases AI Joseph SCMS Journal of Indian Management 9 (1), 123, 2012 | | 2012 |
| Hospitality Marketing through Social Media: A comparative study of Luxury/Premium and Mid-range/Value Hotels in Kerala state, India AI Joseph, V Anandkumar | | |
| Using Social media for online customer engagement in emerging markets: A study of private Banks in India BK Nambiar, AI Joseph, V Anandkumar | | |
| Adoption of Information and Communication Technology in the Banking Sector: Services Augmentation of the ATM Marketplace as a Customer Channel in Kerala BK Nambiar, AI Joseph, VR Nair | | |
Victor AnandkumarProfessor of Marketing, Pondicherry UniversityVerified email at pondiuni.edu.in
