| Ambiguity and the process of knowledge transfer in strategic alliances BL Simonin Strategic management journal 20 (7), 595-623, 1999 | 3459 | 1999 |
| Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes BL Simonin, JA Ruth Journal of marketing research 35 (1), 30-42, 1998 | 2125 | 1998 |
| The importance of collaborative know-how: An empirical test of the learning organization BL Simonin Academy of management Journal 40 (5), 1150-1174, 1997 | 1791 | 1997 |
| Transfer of marketing know-how in international strategic alliances: An empirical investigation of the role and antecedents of knowledge ambiguity BL Simonin Journal of International business studies 30, 463-490, 1999 | 1039 | 1999 |
| An empirical investigation of the process of knowledge transfer in international strategic alliances BL Simonin Journal of international business studies 35, 407-427, 2004 | 978 | 2004 |
| " Brought to you by Brand A and Brand B" Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events JA Ruth, BL Simonin Journal of advertising 32 (3), 19-30, 2003 | 391 | 2003 |
| Organizational learning and a firm’s core competence D Helleloid, B Simonin Competence-based competition 5, 213-239, 1994 | 306 | 1994 |
| Marketing program standardization: A cross-country exploration A Özsomer, BL Simonin International Journal of Research in Marketing 21 (4), 397-419, 2004 | 266 | 2004 |
| Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in BL Simonin, JA Ruth Journal of business research 33 (3), 219-230, 1995 | 230 | 1995 |
| Strategic alliances in the triad: an exploratory study V Terpstra, BL Simonin Journal of International Marketing 1 (1), 4-25, 1993 | 191 | 1993 |
| Building and valuing global brands in the nonprofit sector N Laidler‐Kylander, JA Quelch, BL Simonin Nonprofit Management and Leadership 17 (3), 253-277, 2007 | 111 | 2007 |
| Nation branding and public diplomacy: Challenges and opportunities BL Simonin Fletcher F. World Aff. 32, 19, 2008 | 107 | 2008 |
| Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries BL Simonin, A Özsomer Human Resource Management: Published in Cooperation with the School of …, 2009 | 103 | 2009 |
| How international nonprofits build brand equity N Laidler‐Kylander, B Simonin International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 57-69, 2009 | 94 | 2009 |
| Beyond alliances: towards a meta-theory of collaborative learning JE Salk, BL Simonin The Blackwell handbook of organizational learning and knowledge management …, 2003 | 94 | 2003 |
| The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship JA Ruth, BL Simonin Journal of Advertising 35 (4), 7-20, 2006 | 92 | 2006 |
| Organizing the modern firm in the worldwide market for market transactions PW Liesch, PJ Buckley, BL Simonin, G Knight Management International Review 52, 3-21, 2012 | 82 | 2012 |
| DO ORGANIZATIONS LEARN? AN EMPIRICAL TEST OF ORGANIZATIONAL LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES. BL Simonin, D Helleloid Academy of Management Proceedings 1993 (1), 222-226, 1993 | 76 | 1993 |
| Transfer of knowledge in international strategic alliances: A structural approach BL Simonin University of Michigan, 1991 | 41 | 1991 |
| The nature of collaborative know-how BL Simonin Cooperative strategies and alliances, 237-263, 2002 | 34 | 2002 |
