Magdalena Florek
Tytuł
Cytowane przez
Cytowane przez
Rok
Podstawy marketingu terytorialnego
M Florek
Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013
3572013
A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents
A Insch, M Florek
Journal of place management and development, 2008
2812008
Wizerunek miasta: Od koncepcji do wdrożenia
E Glińska, M Florek, A Kowalewska
Wolters Kluwer, 2009
218*2009
The country brand as a new challenge for Poland
M Florek
Place branding 1 (2), 205-214, 2005
1912005
Mega Event= Mega Impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation
M Florek, T Breitbarth, F Conejo
Journal of sport & tourism 13 (3), 199-219, 2008
1832008
City council websites as a means of place brand identity communication
M Florek, A Insch, J Gnoth
Place Branding 2 (4), 276-296, 2006
1792006
No place like home: Perspectives on place attachment and impacts on city management
M Florek
Journal of Town & City Management 1 (4), 346-354, 2011
1252011
Place satisfaction of city residents: Findings and implications for city branding
A Insch, M Florek
Towards effective place brand management, 2010
902010
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
M Florek, F Conejo
Place Branding and Public Diplomacy 3 (1), 53-72, 2007
902007
When fit matters: Leveraging destination and event image congruence
M Florek, A Insch
Journal of Hospitality Marketing & Management 20 (3-4), 265-286, 2011
872011
The trademark protection of country brands: insights from New Zealand
M Florek, A Insch
Journal of Place Management and Development, 2008
752008
Prevalence of country of origin associations on the supermarket shelf
A Insch, M Florek
International Journal of Retail & Distribution Management, 2009
652009
Strategia promocji jednostek samorządu terytorialnego-zasady i procedury
M Florek, A Augustyn
Fundacja Best Place-Europejski Instytut Marketingu Miejsc, 2011
642011
Promocja miast: Nowa perspektywa
A Proszowska-Sala, M Florek
Ströer Polska, 2010
57*2010
Online city branding
M Florek
City branding, 82-90, 2011
522011
Kapitał marki miasta zorientowany na konsumenta - źródła i pomiar
M Florek
Uniwersytet Ekonomiczny w Poznaniu, 2014
462014
From brand equity to place brand equity and from there to the place brand
M Florek, M Kavaratzis
Place Branding and Public Diplomacy 10 (2), 103-107, 2014
422014
Rethinking brand equity—possibilities and challenges of application to places
M Florek
Rethinking place branding, 225-239, 2015
252015
Citizen involvement, place branding and mega events: Insights from Expo host cities
M Hereźniak, M Florek
Place Branding and Public Diplomacy 14 (2), 89-100, 2018
202018
Mega sports events and host country image: The case of the 2006 FIFA World Cup
M Florek, T Breitbarth, F Conejo
Proceedings of the Australian New Zealand Marketing Academy 2007 Conference, 2007
202007
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