| Professional football squads as multicultural teams: Cultural diversity, intercultural experience, and team performance D Maderer, D Holtbrügge, T Schuster International Journal of Cross Cultural Management 14 (2), 215-238, 2014 | 105 | 2014 |
| Brand-image communication through social media: The case of European professional football clubs D Maderer, P Parganas, C Anagnostopoulos International Journal of Sport Communication 11 (3), 319-338, 2018 | 60 | 2018 |
| International activities of football clubs, fan attitudes, and brand loyalty D Maderer, D Holtbrügge Journal of Brand Management 26, 410-425, 2019 | 50 | 2019 |
| The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets D Maderer, D Holtbruegge, R Woodland Sport, Business and Management: An International Journal 6 (5), 499-519, 2016 | 48 | 2016 |
| Chinese investment in the European football industry SC Berning, D Maderer Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications …, 2020 | 5 | 2020 |
| Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04 D Holtbrügge, D Maderer WiSt-Wirtschaftswissenschaftliches Studium 41 (10), 563-570, 2012 | 5 | 2012 |
| Internationalization of Professional Football Clubs: Studies in Developed and Emerging Markets D Maderer Friedrich-Alexander-Universität Erlangen-Nürnberg, 2015 | 1 | 2015 |
| Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg M Höfling, D Holtbrügge, D Maderer The Internationalization of Firms. Case Studies from the Nürnberg …, 2017 | | 2017 |
| Titelei/Inhaltsverzeichnis in A Belke, BW Wirtz, M Elsäßer, P Velte, FG Becker, Y Ostrowski, ... | | |
| Standpunkte in A Belke, BW Wirtz, M Elsäßer, P Velte, FG Becker, Y Ostrowski, ... | | |
