| A4A relationships F Polese, J Pels, B Tronvoll, R Bruni, L Carrubbo Journal of Service Theory and Practice 27 (5), 1040-1056, 2017 | 78 | 2017 |
| The viable system perspective of actors in eco-systems F Polese, L Carrubbo, R Bruni, G Maione The TQM Journal 29 (6), 783-799, 2017 | 55 | 2017 |
| An overview of the contribution of systems thinking within management and marketing R Bruni, L Carrubbo, Y Cavacece, D Sarno Social dynamics in a systems perspective, 241-259, 2018 | 31 | 2018 |
| Service system platforms to improve value co-creation: Insights for translational medicine L Carrubbo, R Bruni, Y Cavacece, A Moretta Tartaglione System Theory and Service Science: Integrating three perspectives in a new …, 2015 | 27 | 2015 |
| Social and demographic predictors of consumers’ word of mouth engagement in Czechia D Mladenović, R Bruni, P Kalia Journal of International Consumer Marketing 33 (4), 418-433, 2021 | 23 | 2021 |
| Place as value proposition R BRUNI, F CABONI The marketing perspective, 0 | 20 | |
| Enabling actors' viable behaviour: reflections upon the link between viability and complexity within smart service system F Polese, L Carrubbo, R Bruni, F Caputo International Journal of Markets and Business Systems 3 (2), 111-120, 2018 | 18 | 2018 |
| Industry 4.0 enablers in retailing: a literature review R Bruni, M Piccarozzi International Journal of Retail & Distribution Management 50 (7), 816-838, 2022 | 14 | 2022 |
| On-line commerce and town centre retailers’ experience F Caboni, R Bruni International Journal of Marketing Studies 7 (6), 14, 2015 | 14 | 2015 |
| Dinamiche impresa-contesto-cliente e retail di prossimità R Bruni Aracne, 2014 | 14 | 2014 |
| Enterprise-place relationship and value co-creation: advance in research M Sansone, AM Tartaglione, R Bruni International Journal of Business and Management 10 (1), 50, 2015 | 10 | 2015 |
| Analyzing place boundaries using the service science paradigm L Carrubbo, R Bruni, E Antonucci Business System Review 3 (1), 66-90, 2014 | 10 | 2014 |
| How do companies achieve their marketing goals with social networks? M Sansone, AM Tartaglione, R Bruni Chinese Business Review 11 (11), 2012 | 9 | 2012 |
| Exploring the retail industry environment using nonlinear analysis AM Tartaglione, R Bruni, M Bozic International Journal of Retail & Distribution Management 47 (4), 453-470, 2019 | 8 | 2019 |
| Co-creazione di valore nelle relazioni impresa-territorio: determinanti innovative ed osservazione di casi M Sansone, AM Tartaglione, R Bruni Atti del XXVI Convegno annuale di Sinergie, 2014 | 8 | 2014 |
| Value co-creation in places: the role and relations between stakeholders and government. Some evidences L Carrubbo, R Bruni, M Tregua Proceedings of Poznam 3rd Place Management and Branding Conference, 80-109, 2015 | 7 | 2015 |
| Place as value proposition: the marketing perspective R Bruni Franco Angeli, 2017 | 6 | 2017 |
| How the environmental complexity affects forecasting in retail? Actual research trends. AM Tartaglione, R Bruni, M Bozic, Y Cavacece Journal of Marketing Trends (1961-7798) 5 (2), 2018 | 5 | 2018 |
| Dynamic capabilities in retailers' marketing strategies: defining an analysis model R Bruni, MA Pagnanelli, A Colamatteo, M Sansone Mercati e competitività: 2, 2017, 17-42, 2017 | 4 | 2017 |
| Defining the Metaverse with challenges and opportunities in the business environment R Bruni, M Piccarozzi, F Caboni Journal of Marketing Theory and Practice, 1-18, 2023 | 3 | 2023 |
Luca CarrubboSenior Assistant Professor of Salerno University, DISA-MISVerified email at unisa.it
