Prof. Demetris Vrontis
Cytowane przez
Cytowane przez
The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity
G Santoro, D Vrontis, A Thrassou, L Dezi
Technological forecasting and social change 136, 347-354, 2018
Brand emotional connection and loyalty
SMC Loureiro, HR Kaufmann, D Vrontis
Journal of Brand Management 20 (1), 13-27, 2012
Building corporate branding through internal marketing: the case of the UK retail bank industry
D Vrontis, I Papasolomou
Journal of product & brand management 15 (1), 37-47, 2006
International marketing adaptation versus standardisation of multinational companies
D Vrontis, A Thrassou, I Lamprianou
International Marketing Review, 2009
Ambidexterity, external knowledge and performance in knowledge-intensive firms
D Vrontis, A Thrassou, G Santoro, A Papa
The Journal of Technology Transfer 42 (2), 374-388, 2017
A contemporary higher education student-choice model for developed countries
D Vrontis, A Thrassou, Y Melanthiou
Journal of Business Research 60 (9), 979-989, 2007
Tradition and innovation in Italian wine family businesses
D Vrontis, S Bresciani, E Giacosa
British Food Journal, 2016
Cause-related marketing: Building the corporate image while supporting worthwhile causes
M Demetriou, I Papasolomou, D Vrontis
Journal of Brand Management 17 (4), 266-278, 2010
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of Brand Management 14 (1), 177-195, 2006
An integrative framework of stakeholder engagement for innovation management and entrepreneurship development
E Leonidou, M Christofi, D Vrontis, A Thrassou
Journal of Business Research 119, 245-258, 2020
Integrating adaptation and standardisation in international marketing: the AdaptStand modelling process
D Vrontis
Journal of Marketing Management 19 (3-4), 283-305, 2003
R&D internationalization and innovation: A systematic review, integrative framework and future research directions
D Vrontis, M Christofi
Journal of Business Research 128, 812-823, 2021
Social media influencer marketing: A systematic review, integrative framework and future research agenda
D Vrontis, A Makrides, M Christofi, A Thrassou
International Journal of Consumer Studies 45 (4), 617-644, 2021
External knowledge sourcing and new product development: evidence from the Italian food and beverage industry
G Santoro, D Vrontis, A Pastore
British Food Journal, 2017
Change through innovation in family businesses: evidence from an Italian sample
S Bresciani, A Thrassou, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 9 …, 2013
Adaptation vs. standardization in international marketing–the country-of-origin effect
D Vrontis, A Thrassou
Innovative marketing 3 (4), 7-20, 2007
Marketing research on mergers and acquisitions: a systematic review and future directions
M Christofi, E Leonidou, D Vrontis
International Marketing Review, 2017
Brand and product building: the case of the Cyprus wine industry
D Vrontis, I Papasolomou
Journal of Product & Brand Management, 2007
Strategic agility in international business: A conceptual framework for “agile” multinationals
R Shams, D Vrontis, Z Belyaeva, A Ferraris, MR Czinkota
Journal of International Management 27 (1), 100737, 2021
The effect of digital technologies adoption in healthcare industry: a case based analysis
E Laurenza, M Quintano, F Schiavone, D Vrontis
Business process management journal, 2018
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