Obserwuj
Krzysztof Kubacki
Tytuł
Cytowane przez
Cytowane przez
Rok
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
K Kubacki, S Rundle-Thiele, B Pang, N Buyucek
Journal of Business Research 68 (10), 2214-2222, 2015
1922015
Using social media to create engagement: A social marketing review
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Social Marketing 9 (2), 204-224, 2019
1502019
Using two-step cluster analysis to identify homogeneous physical activity groups
S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson
Marketing Intelligence & Planning 33 (4), 522-537, 2015
1462015
A dynamic framework for managing customer engagement on social media
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Business Research 121, 567-577, 2020
1392020
National and regional ethnocentrism: a case study of beer consumers in Poland
D Siemieniako, K Kubacki, E Glińska, K Krot
British Food Journal 113 (3), 404-418, 2011
1352011
Unravelling the complex relationship between nationhood, national and cultural identity, and place branding
H Skinner, K Kubacki
Place branding and Public diplomacy 3, 305-316, 2007
1332007
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
K Kubacki, S Rundle-Thiele, V Lahtinen, J Parkinson
Young Consumers 16 (2), 141-158, 2015
1102015
Promoting active travel to school: a systematic review (2010–2016)
B Pang, K Kubacki, S Rundle-Thiele
BMC public health 17, 1-15, 2017
1072017
A systematic review of stakeholder involvement in social marketing interventions
N Buyucek, K Kubacki, S Rundle-Thiele, B Pang
Australasian Marketing Journal 24 (1), 8-19, 2016
1072016
Social marketing physical activity interventions among adults 60 years and older: a systematic review
H Fujihira, K Kubacki, R Ronto, B Pang, S Rundle-Thiele
Social Marketing Quarterly 21 (4), 214-229, 2015
972015
‘They don't want us to become Them’: Brand Local Integration and Consumer Ethnocentrism
E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko
Journal of Marketing Management 28 (7-8), 836-864, 2012
892012
The employers’ view of “work-ready” graduates: A study of advertisements for marketing jobs in Australia
E McArthur, K Kubacki, B Pang, C Alcaraz
Journal of Marketing Education 39 (2), 82-93, 2017
882017
Mass marketing, music, and morality
K Kubacki, R Croft
Journal of Marketing Management 20 (5-6), 577-590, 2004
882004
Segmentation in social marketing
T Dietrich, S Rundle-Thiele, K Kubacki
springer, 2017
772017
Music, markets and consumption
D O'Reilly, G Larsen, K Kubacki
Goodfellow Publishers Ltd, 2013
732013
Social marketing interventions aiming to increase physical activity among adults: A systematic review
K Kubacki, R Ronto, V Lahtinen, B Pang, S Rundle-Thiele
Health Education 117 (1), 69-89, 2017
702017
Knowledge management in higher education: A comparison of individualistic and collectivist cultures
G Moss, K Kubacki, M Hersh, ROD Gunn
European Journal of Education 42 (3), 377-394, 2007
692007
Poland: Exploring the relationship between national brand and national culture
K Kubacki, H Skinner
Journal of Brand management 13, 284-299, 2006
612006
A human rights-based approach to the social good in social marketing
N Szablewska, K Kubacki
Journal of Business Ethics 155, 871-888, 2019
542019
Jazz musicians: creating service experience in live performance
K Kubacki
International Journal of Contemporary Hospitality Management 20 (4), 303-313, 2008
542008
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