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Krzysztof Kubacki
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Minimizing alcohol harm: A systematic social marketing review (2000–2014)
K Kubacki, S Rundle-Thiele, B Pang, N Buyucek
Journal of Business Research 68 (10), 2214-2222, 2015
1652015
Unravelling the complex relationship between nationhood, national and cultural identity, and place branding
H Skinner, K Kubacki
Place Branding and Public Diplomacy 3 (4), 305-316, 2007
1212007
Using two-step cluster analysis to identify homogeneous physical activity groups
S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson
Marketing Intelligence & Planning, 2015
1182015
National and regional ethnocentrism: a case study of beer consumers in Poland
D Siemieniako, K Kubacki, E Glińska, K Krot
British Food Journal, 2011
1122011
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
K Kubacki, S Rundle-Thiele, V Lahtinen, J Parkinson
Young Consumers 16 (2), 141-158, 2015
962015
A systematic review of stakeholder involvement in social marketing interventions
N Buyucek, K Kubacki, S Rundle-Thiele, B Pang
Australasian Marketing Journal (AMJ) 24 (1), 8-19, 2016
912016
Using social media to create engagement: A social marketing review
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Social Marketing, 2019
852019
Promoting active travel to school: a systematic review (2010–2016)
B Pang, K Kubacki, S Rundle-Thiele
BMC public health 17 (1), 1-15, 2017
802017
Mass marketing, music, and morality
K Kubacki, R Croft
Journal of Marketing Management 20 (5-6), 577-590, 2004
792004
Social marketing physical activity interventions among adults 60 years and older: a systematic review
H Fujihira, K Kubacki, R Ronto, B Pang, S Rundle-Thiele
Social Marketing Quarterly 21 (4), 214-229, 2015
772015
A dynamic framework for managing customer engagement on social media
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Business Research 121, 567-577, 2020
682020
‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism
E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko
Journal of Marketing Management 28 (7-8), 836-864, 2012
682012
Music, markets and consumption
D O'Reilly, G Larsen, K Kubacki
Goodfellow Publishers Ltd, 2013
662013
Knowledge management in higher education: A comparison of individualistic and collectivist cultures
G Moss, K Kubacki, M Hersh, ROD Gunn
European Journal of Education 42 (3), 377-394, 2007
642007
Segmentation in social marketing
T Dietrich, S Rundle-Thiele, K Kubacki
springer, 2017
632017
The employers’ view of “work-ready” graduates: A study of advertisements for marketing jobs in Australia
E McArthur, K Kubacki, B Pang, C Alcaraz
Journal of Marketing Education 39 (2), 82-93, 2017
622017
Poland: Exploring the relationship between national brand and national culture
K Kubacki, H Skinner
Journal of Brand management 13 (4), 284-299, 2006
572006
Social marketing interventions aiming to increase physical activity among adults: A systematic review
K Kubacki, R Ronto, V Lahtinen, B Pang, S Rundle-Thiele
Health Education, 2017
562017
Jazz musicians: creating service experience in live performance
K Kubacki
International Journal of Contemporary Hospitality Management 20 (4), 303-313, 2008
502008
Comparing nightclub customers’ preferences in existing and emerging markets
K Kubacki, H Skinner, S Parfitt, G Moss
International Journal of Hospitality Management 26 (4), 957-973, 2007
492007
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