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K S Chandrasekar
K S Chandrasekar
Professor, IMK, University of Kerala
Verified email at keralauniversity.ac.in
Title
Cited by
Cited by
Year
Marketing management: Text and cases
KS Chandrasekar
Tata McGraw-Hill, 2010
822010
Digital food delivery apps revolutionizing food products marketing in India
N Thamaraiselvan, GR Jayadevan, KS Chandrasekar
International Journal of Recent Technology and Engineering 8 (2), 662-665, 2019
682019
Family and consumer behaviour
KS Chandrasekar, R Vinay Raj
International Journal of Management and Social Sciences Research 2 (7), 17-20, 2013
312013
Study on work-life balance among the executives in it industry with special reference to Technopark, Trivandrum, Kerala
KS Chandrasekar, SR Suma, RS Nair, SR Anu
Asian Journal of Multidimensional Research (AJMR) 2 (3), 35-52, 2013
162013
" Experiential Retailing" as a Strategic Tool for Retail Store Differentiation and Brand Association-A Conceptual Approach.
M Senthil, KS Chandrasekar, S Selvabaskar
SIES Journal of Management 8 (1), 2012
162012
Changing paradigms of Indian foodtech landscape-impact of online food delivery aggregators
M Senthil, N Gayathri, KS Chandrasekar
International Journal on Food System Dynamics 11 (2), 139-152, 2020
112020
Segmentation of consumer durable market in Kerala based on festival buying motives
S George, KS Chandrasekar
International Journal of Academic Research in Business and social sciences 5 …, 2015
52015
Demographic analysis of consumer behaviour on sales promotion: a study on consumer durable retailing during festivals
KS Chandrasekhar, G Stanley
i-Manager's Journal on Management 7 (4), 35, 2013
52013
Total quality management in pharmaceutical industry: With respect to green innovation
N Nahas, KS Chandrasekar
Journal of the Gujarat Research Society 21 (8), 242-248, 2019
42019
An Empirical Study on Marketing Orientation Employed by Life Insurance Companies in Kerala, India.
R Augustine, KS Chandrasekar
Journal of Marketing & Management 2 (2), 2011
42011
Accounting Education in India-An introspection and prognosis.
KS Chandrasekar
Indian Journal of Higher Education 4 (2), 2013
32013
Relationship between Marketing & Buddhism-An Analysis of Eight fold Path
N Abeysekera, B Hewawasam, KS Chandrasekar
Srusti Management Review, Vol-V, Issue-I, January-2012, 2012
22012
Women Empowerment: ICT Enterprises
KS Chandrasekar, CSS Prakash
SCMS journal of Indian Management 8 (1), 18, 2011
22011
Women Entrepreneurship in India--Fillip to Christian and Islamic, Women State of Kerala, India.
KS Chandrasekar, R Jubi, R Augustine
Ahfad Journal 25 (2), 2008
22008
Northeast monsoon distribution of biogeochemical properties and phytoplankton pigments from Hooghly–Sundarbans estuarine region, India
R Roy, C Jayaram, PR Naidu, K Chandrasekar, S Mishra, SK Mohammed, ...
Regional Studies in Marine Science 56, 102703, 2022
12022
A perspective research on information systems in tourism sector in Kerala
MR Dileep, KS Chandrasekar
International Journal of Recent Technology and Engineering 8, 927-934, 2019
12019
Marine Fisheries Sector in Kerala, India: An Analysis of the Socio Economic and Feed Marketing Impact on the Farmers
AS Rajan, KS Chandrasekar
Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014
12014
Joint Sales Promotions In India-Innovations Beckon
KS Chandrasekar, M Senthil
Indian Journal of Marketing 37 (5), 2007
12007
AN ANALYSIS ON THE ROLE OF PRODUCT MANAGERS IN INDIAN PHARMACEUTICAL INDUSTRY
KS Chandrasekar, M Senthil
MANAGEMENT INNOVATOR, 84, 0
1
High Obsolescence Level of E-Waste among Rural and Urban Household Consumers in Kerala: Key Facts
AL Shibulal, KS Chandrasekar
Productivity 63 (3), 303-312, 2022
2022
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