Through the looking glass: The factors that influence consumer trust and distrust in brands CI Mal, G Davies, A Diers‐Lawson Psychology & Marketing 35 (12), 936-947, 2018 | 48 | 2018 |
The primacy of corporate brand trust for new market entrants CI Mal, G Davies Journal of Product & Brand Management 32 (1), 79-92, 2023 | 3 | 2023 |
Acculturation strategies of stigmatized groups: a case of Romanian immigrants in the UK CI Mal, T Licsandru, E Veresiu Consumer Culture Theory Conference, Lund, Sweden, 2023 | | 2023 |
Taking a cultural perspective on teaching and learning about customer behaviour T O'Sullivan, C Mal Advance Higher Education conference 'Equality, Diversity and Inclusion …, 2022 | | 2022 |
Blogging as assessment: some insights from an online course in consumer behaviour C Mal, T O'Sullivan Academy of Marketing Conference ‘Reframing Marketing Priorities’, 2021 | | 2021 |
Corporate misconducts and their effects on consumer distrust C Mal, G Davies, A Diers-Lawson Academy of Marketing’s 13th Global Brand Conference ‘Branding in the Digital …, 2018 | | 2018 |
Order effects in brand trust formation and development CI Mal, G Davies, A Diers-Lawson Academy of Marketing Conference 2017, Hull University Business School, 2017 | | 2017 |
Consumer trust and distrust: understanding how they form and develop CI MAL MANCHESTER BUSINESS SCHOOL, 2017 | | 2017 |
Employer brand trust: a grounded theory approach to conceptualization C Mal, G Davies British Academy of Management Conference Proceedings, 2016 | | 2016 |
Consumer trust and distrust in brands: an exploratory study C Mal, G Davies, A Diers-Lawson Academy of Marketing's 11th Global Brand Conference'Brands that do good …, 2016 | | 2016 |