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Myriam Caratu'
Myriam Caratu'
Assistant Professor of Marketing at UNINT - Università degli Studi Internazionali di Roma
Zweryfikowany adres z unint.eu - Strona główna
Tytuł
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Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends.
P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience, 2019
972019
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
FB Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione ...
Journal of Visualized Experiments 126 (e55872), http://www.jove.com/video/55872, 2017
69*2017
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
P Cherubino, M Caratù, E Modica, D Rossi, A Trettel, AG Maglione, ...
Neuroeconomic and behavioral aspects of decision making, 293-307, 2017
112017
Application of Neuro-Marketing techniques to the wine tasting experience
M Caratù, P Cherubino, A Mattiacci
Conference Readings/ Books of Proceedings of the 11th Annual Conference of …, 2018
72018
21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective
D Ryding, G Vignali, M Caratù, YY Wang, R Carey
International Journal of Business and Globalisation 16 (1), 79-103, 2016
72016
& Trettel, A.(2019). Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience. doi: https://doi. org/10.1155 …, 0
5
Defining, Measuring and Managing Consumer Experiences
A Sorrentino
Routledge, 2020
22020
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
GS Valerio Brescia, Myriam Caratù
International Journal of Business and Management; 14 (10), 196-213, 2019
2*2019
Eco fashion brands and consumption: is the attitude-behaviour gap narrowing for the millennial generation?
D Ryding, M Caratù, G Vignali
International Journal of Business and Globalisation 30 (2), 2022
12022
Eco-fashion’s impact on Young Consumers’ Attitudes and Perceptions of the Fast-Fashion Brands
D Ryding, M Caratù, QQ Jiang, C Henningers
13th International Circle Conference, Book of abstract, 2016
12016
AI, Neuro-and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research
M Caratù
Advances in National Brand and Private Label Marketing, 134-141, 2022
2022
Can social neuromarketing be useful to public policy and instill healthy behaviors?
M Caratù, A Sorrentino, G Scozzese
European journal of volunteering and community-based projects 1 (1), 40-56, 2020
2020
Brand Entertainement: a comparative study between England and Italy
M Caratù, G Scozzese
Aracne Editrice, 2020
2020
Can social neuromarketing be useful to public policy?
M Caratu, A Sorrentino, G Scozzese
2020
A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps
M Caratù, J Blaho, F Sfodera
XV SIM Conference - I percorsi Identitari nel Marketing, Bari 18-19/10/2018 …, 2018
2018
Il fenomeno del Food Delivery
M Caratù
Rapporto Italia 2018 30, pp.935-947, 2018
2018
CAN BRAND ENTERTAINMENT STRENGTHEN A BRAND?
M Caratù, F Sfodera
10th Annual Conference of the EuroMed Academy of Business 7 (1), 1-5, 2017
2017
Casi di Marketing: Vol. XIII
F Sfodera
FrancoAngeli, 2017
2017
VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE.
A Mattiacci, M Caratu', C Fisichella
10th Annual Conference of the EuroMed Academy of Business, pp.2150-2152, 2017
2017
Il turismo religioso tra postmodernismo e autenticità: verso una nuova tassonomia
F Sfodera, C Nosi, A Mattiacci, M Caratu'
VIII Riunione Scientifica SISTUR, 2016
2016
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