| Strategic communication: Defining the field and its contribution to research and practice A Zerfass, D Verčič, H Nothhaft, KP Werder Future directions of strategic communication, 159-177, 2020 | 500 | 2020 |
| An analysis of the influence of public relations department leadership style on public relations strategy use and effectiveness KP Werder, D Holtzhausen Journal of Public Relations Research 21 (4), 404-427, 2009 | 158 | 2009 |
| Strategic communication as an emerging interdisciplinary paradigm KP Werder, H Nothhaft, D Verčič, A Zerfass Future directions of strategic communication, 5-23, 2020 | 136 | 2020 |
| Responding to activism: An experimental analysis of public relations strategy influence on attributes of publics KP Werder Journal of public relations research 18 (4), 335-356, 2006 | 87 | 2006 |
| Strategic communication: Reflections on an elusive concept H Nothhaft, KP Werder, D Verčič, A Zerfass Future directions of strategic communication, 24-38, 2020 | 84 | 2020 |
| An empirical analysis of the influence of perceived attributes of publics on public relations strategy use and effectiveness KP Werder Journal of Public Relations Research 17 (3), 217-266, 2005 | 82 | 2005 |
| Measuring student outcomes: An assessment of service-learning in the public relations campaigns course KP Werder, K Strand Public Relations Review 37 (5), 478-484, 2011 | 63 | 2011 |
| The effect of doing good: An experimental analysis of the influence of corporate social responsibility initiatives on beliefs, attitudes, and behavioral intention KP Werder International Journal of Strategic Communication 2 (2), 115-135, 2008 | 53 | 2008 |
| A theoretical framework for strategic communication messaging KP Werder The Routledge handbook of strategic communication, 269-284, 2014 | 37 | 2014 |
| Organizational structures and their relationship with communication management practices: A public relations perspective from the United States KP Werder, D Holtzhausen International Journal of Strategic Communication 5 (2), 118-142, 2011 | 34 | 2011 |
| The integration of domains: Multidisciplinary approaches to strategic communication campaigns KP Werder International Journal of Strategic Communication 9 (2), 79-86, 2015 | 29 | 2015 |
| Future directions of strategic communication H Nothhaft, KP Werder, D Verčič, A Zerfass Routledge, 2020 | 27 | 2020 |
| Public sector communication and strategic communication campaigns KP Werder The handbook of public sector communication, 245-258, 2020 | 12 | 2020 |
| An experimental analysis of message strategy influence on receiver variables: Advancing an integrated model for explaining the communication behavior of publics KP Werder, T Schweickart Manuscript submitted to the 16 th Annual International Public Relations …, 2013 | 10 | 2013 |
| Exploring the link between strategy and tactic: An analysis of strategic message content in news releases KP Werder Institute for Public Relations, 2006 | 10 | 2006 |
| The emergence of the communication strategist: An examination of practitioner roles, department leadership style, and message strategy use in organizations KP Werder, DR Holtzhausen A paper presented at the annual conference of the Association for Education …, 2008 | 6 | 2008 |
| The emergence of new organizational structures and their relationship with public relations practice DR Holtzhausen, KP Werder Plank Center for Leadership in Public Relations, University of Alabama, 2008 | 5 | 2008 |
| Exploring faculty perceptions of service-learning at a research I university KP Werder, A Lypka Poster presented at 25th International Conference on College Teaching and …, 2014 | 2 | 2014 |
| Strategic directions revisited A Zerfass, KP Werder, DR Holtzhausen International Journal of Strategic Communication 6 (3), 197-198, 2012 | 2 | 2012 |
| 2 Strategic Communication H Nothhaft, KP Werder, D Verčič, A Zerfass Future Directions of Strategic Communication, 2020 | | 2020 |
Ansgar ZerfassProfessor and Chair of Strategic Communication, Leipzig UniversityVerified email at uni-leipzig.de
