| What matters more—Breaking tradition or stereotype content? Envious and paternalistic gender stereotypes and advertising effectiveness M Zawisza, M Cinnirella Journal of Applied Social Psychology 40 (7), 1767-1797, 2010 | 92 | 2010 |
| When do warmth and competence sell best? The “golden quadrant” shifts as a function of congruity with the product type, targets’ individual differences, and advertising appeal type M Zawisza, C Pittard Basic and Applied Social Psychology 37 (2), 131-141, 2015 | 74 | 2015 |
| Psychometric properties and correlates of precarious manhood beliefs in 62 nations JK Bosson, P Jurek, JA Vandello, N Kosakowska-Berezecka, M Olech, ... Journal of Cross-Cultural Psychology 52 (3), 231-258, 2021 | 67 | 2021 |
| Country‐level and Individual‐level Predictors of Men's Support for Gender Equality in 42 Countries NK Berezecka, T Besta, JK Bosson, P Jurek, JA Vandello, DL Best, ... European Journal of Social Psychology, 2020 | 53 | 2020 |
| Ambivalence toward men: Comparing sexism among Polish, South African and British university students M Zawisza, R Luyt, AM Zawadzka Sex Roles 66, 453-467, 2012 | 32 | 2012 |
| A structured literature review of the meat paradox S Gradidge, M Zawisza, AJ Harvey, DT McDermott Social Psychological Bulletin, 2021 | 29 | 2021 |
| Societies in transition: are they more sexist? A comparison between Polish, South African and British samples M Zawisza, R Luyt, AM Zawadzka Journal of Gender Studies 24 (1), 38-55, 2015 | 29 | 2015 |
| Cross-cultural sexism and the effectiveness of gender (non) traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom M Zawisza, R Luyt, AM Zawadzka, J Buczny Sex Roles 79, 738-751, 2018 | 22 | 2018 |
| Gendered self-views across 62 countries: A test of competing models N Kosakowska-Berezecka, JK Bosson, P Jurek, T Besta, M Olech, ... Social Psychological and Personality Science 14 (7), 808-824, 2023 | 19 | 2023 |
| Advertising, gender and society: A psychological perspective M Zawisza-Riley Routledge, 2019 | 19 | 2019 |
| The history of consumer psychology CV Jansson-Boyd, N Marlow Routledge International Handbook of Consumer Psychology, 21-35, 2016 | 19 | 2016 |
| Effects of aging stereotype threat on working self-concepts: An event-related potentials approach B Zhang, Y Lin, Q Gao, M Zawisza, Q Kang, X Chen Frontiers in aging neuroscience 9, 223, 2017 | 17 | 2017 |
| Body appreciation around the world: Measurement invariance of the Body Appreciation Scale-2 (BAS-2) across 65 nations, 40 languages, gender identities, and age V Swami, US Tran, S Stieger, T Aavik, HA Ranjbar, SO Adebayo, ... Body image 46, 449-466, 2023 | 15 | 2023 |
| Ambivalent homoprejudice towards gay men: Theory development and validation AS Brooks, R Luyt, M Zawisza, DT McDermott Journal of homosexuality, 2019 | 15 | 2019 |
| Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa M Zawisza, R Luyt, AM Zawadzka, J Buczny Journal of Gender Studies 27 (4), 464-480, 2018 | 15 | 2018 |
| Non‐traditional male gender portrayal as a persuasion tool in advertising M Zawisza, M Cinnirella, AM Zawadzka Social Influence 1 (4), 288-300, 2006 | 14 | 2006 |
| Framing eects in consumer judgement and decision making T Krüger, T Vogel, M Wänke Routledge international handbook of consumer psychology, 367-387, 2016 | 11 | 2016 |
| Addressing climate change with behavioral science: A global intervention tournament in 63 countries M Vlasceanu, KC Doell, JB Bak-Coleman, B Todorova, ... Science advances 10 (6), eadj5778, 2024 | 10 | 2024 |
| Gendered advertising: content, effectiveness and effects–psychological perspective M Zawisza Handbook of research on gender and marketing, 8-27, 2019 | 9 | 2019 |
| Routledge International Handbook of Consumer Psychology MJ Zawisza Routledge, 2016 | 7 | 2016 |
