| What matters more—Breaking tradition or stereotype content? Envious and paternalistic gender stereotypes and advertising effectiveness M Zawisza, M Cinnirella Journal of Applied Social Psychology 40 (7), 1767-1797, 2010 | 65 | 2010 |
| When do warmth and competence sell best? The “golden quadrant” shifts as a function of congruity with the product type, targets’ individual differences, and advertising appeal type M Zawisza, C Pittard Basic and Applied Social Psychology 37 (2), 131-141, 2015 | 36 | 2015 |
| Ambivalence toward men: Comparing sexism among Polish, South African and British university students M Zawisza, R Luyt, AM Zawadzka Sex Roles 66 (7), 453-467, 2012 | 26 | 2012 |
| Societies in transition: are they more sexist? A comparison between Polish, South African and British samples M Zawisza, R Luyt, AM Zawadzka Journal of Gender Studies 24 (1), 38-55, 2015 | 25 | 2015 |
| Effects of aging stereotype threat on working self-concepts: An event-related potentials approach B Zhang, Y Lin, Q Gao, M Zawisza, Q Kang, X Chen Frontiers in aging neuroscience 9, 223, 2017 | 12 | 2017 |
| Non‐traditional male gender portrayal as a persuasion tool in advertising M Zawisza, M Cinnirella, AM Zawadzka Social Influence 1 (4), 288-300, 2006 | 12 | 2006 |
| Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa M Zawisza, R Luyt, AM Zawadzka, J Buczny Journal of Gender Studies 27 (4), 464-480, 2018 | 9 | 2018 |
| Routledge international handbook of consumer psychology CV Jansson-Boyd, MJ Zawisza Taylor & Francis, 2016 | 9 | 2016 |
| Cross-cultural sexism and the effectiveness of gender (non) traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom M Zawisza, R Luyt, AM Zawadzka, J Buczny Sex Roles 79 (11), 738-751, 2018 | 7 | 2018 |
| Country‐level and Individual‐level Predictors of Men's Support for Gender Equality in 42 Countries NK Berezecka, T Besta, JK Bosson, P Jurek, JA Vandello, DL Best, ... European Journal of Social Psychology, 2020 | 5 | 2020 |
| Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa M Zawisza, R Luyt, AM Zawadzka, J Buczny Journal of Gender Studies 27 (4), 464-480, 2018 | 5 | 2018 |
| Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. M Zawisza, R Lobban International Journal of Consumer Research 3 (1), 34-55, 2015 | 5 | 2015 |
| Advertising, Gender and Society: A psychological perspective M Zawisza-Riley Routledge, 2019 | 4 | 2019 |
| Applying universal dimensions of social perception to consumer context MJ Zawisza Routledge international handbook of consumer psychology, 216, 2016 | 3 | 2016 |
| Ambivalent homoprejudice towards gay men: Theory development and validation AS Brooks, R Luyt, M Zawisza, DT McDermott Journal of homosexuality, 2019 | 2 | 2019 |
| Gendered advertising: Content, effectiveness and effects–psychological perspective M Zawisza Handbook of Research on Gender and Marketing, 2019 | 2 | 2019 |
| Why factual appeals about the abilities of sheep may fail S Gradidge, M Zawisza Animal Sentience 4 (25), 42, 2019 | 2 | 2019 |
| Cultivating a non-anthropocentric worldview in aid of the environment and animal welfare: Possible psychological interventions S Gradidge, M Zawisza Animal Sentience 4 (27), 23, 2020 | 1 | 2020 |
| Psychometric properties and correlates of precarious manhood beliefs in 62 nations JK Bosson, P Jurek, JA Vandello, N Kosakowska-Berezecka, M Olech, ... Journal of Cross-Cultural Psychology 52 (3), 231-258, 2021 | | 2021 |
| Country-level and individual-level predictors of men's support for gender 20 equality in 42 countries N Kosakowska-Berezecka, T Besta, JK Bosson, P Jurek, JA Vandello, ... Journal of Community Psychology 48 (8), 2608-2624, 2020 | | 2020 |
