Dr Magdalena Zawisza
Dr Magdalena Zawisza
Zweryfikowany adres z anglia.ac.uk
Tytuł
Cytowane przez
Cytowane przez
Rok
What matters more—Breaking tradition or stereotype content? Envious and paternalistic gender stereotypes and advertising effectiveness
M Zawisza, M Cinnirella
Journal of Applied Social Psychology 40 (7), 1767-1797, 2010
652010
When do warmth and competence sell best? The “golden quadrant” shifts as a function of congruity with the product type, targets’ individual differences, and advertising appeal type
M Zawisza, C Pittard
Basic and Applied Social Psychology 37 (2), 131-141, 2015
362015
Ambivalence toward men: Comparing sexism among Polish, South African and British university students
M Zawisza, R Luyt, AM Zawadzka
Sex Roles 66 (7), 453-467, 2012
262012
Societies in transition: are they more sexist? A comparison between Polish, South African and British samples
M Zawisza, R Luyt, AM Zawadzka
Journal of Gender Studies 24 (1), 38-55, 2015
252015
Effects of aging stereotype threat on working self-concepts: An event-related potentials approach
B Zhang, Y Lin, Q Gao, M Zawisza, Q Kang, X Chen
Frontiers in aging neuroscience 9, 223, 2017
122017
Non‐traditional male gender portrayal as a persuasion tool in advertising
M Zawisza, M Cinnirella, AM Zawadzka
Social Influence 1 (4), 288-300, 2006
122006
Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa
M Zawisza, R Luyt, AM Zawadzka, J Buczny
Journal of Gender Studies 27 (4), 464-480, 2018
92018
Routledge international handbook of consumer psychology
CV Jansson-Boyd, MJ Zawisza
Taylor & Francis, 2016
92016
Cross-cultural sexism and the effectiveness of gender (non) traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom
M Zawisza, R Luyt, AM Zawadzka, J Buczny
Sex Roles 79 (11), 738-751, 2018
72018
Country‐level and Individual‐level Predictors of Men's Support for Gender Equality in 42 Countries
NK Berezecka, T Besta, JK Bosson, P Jurek, JA Vandello, DL Best, ...
European Journal of Social Psychology, 2020
52020
Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa
M Zawisza, R Luyt, AM Zawadzka, J Buczny
Journal of Gender Studies 27 (4), 464-480, 2018
52018
Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements.
M Zawisza, R Lobban
International Journal of Consumer Research 3 (1), 34-55, 2015
52015
Advertising, Gender and Society: A psychological perspective
M Zawisza-Riley
Routledge, 2019
42019
Applying universal dimensions of social perception to consumer context
MJ Zawisza
Routledge international handbook of consumer psychology, 216, 2016
32016
Ambivalent homoprejudice towards gay men: Theory development and validation
AS Brooks, R Luyt, M Zawisza, DT McDermott
Journal of homosexuality, 2019
22019
Gendered advertising: Content, effectiveness and effects–psychological perspective
M Zawisza
Handbook of Research on Gender and Marketing, 2019
22019
Why factual appeals about the abilities of sheep may fail
S Gradidge, M Zawisza
Animal Sentience 4 (25), 42, 2019
22019
Cultivating a non-anthropocentric worldview in aid of the environment and animal welfare: Possible psychological interventions
S Gradidge, M Zawisza
Animal Sentience 4 (27), 23, 2020
12020
Psychometric properties and correlates of precarious manhood beliefs in 62 nations
JK Bosson, P Jurek, JA Vandello, N Kosakowska-Berezecka, M Olech, ...
Journal of Cross-Cultural Psychology 52 (3), 231-258, 2021
2021
Country-level and individual-level predictors of men's support for gender 20 equality in 42 countries
N Kosakowska-Berezecka, T Besta, JK Bosson, P Jurek, JA Vandello, ...
Journal of Community Psychology 48 (8), 2608-2624, 2020
2020
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