| Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective S Diddi, RN Yan, B Bloodhart, V Bajtelsmit, K Mcshane Sustainable Production and Consumption 18, 200-219, 2019 | 236 | 2019 |
| Consumer Perceptions Related to Clothing Repair and Community Mending Events: A Circular Economy Perspective S Diddi, RN Yan Sustainability 11 (19), 2019 | 104 | 2019 |
| Sustainable consumption communication: A review of an emerging field of research D Fischer, JL Reinermann, GG Mandujano, CT DesRoches, S Diddi, ... Journal of Cleaner Production 300, 126880, 2021 | 90 | 2021 |
| “Don’t buy this jacket” Consumer reaction toward anti-consumption apparel advertisement C Hwang, Y Lee, S Diddi, E Karpova Journal of Fashion Marketing and Management: An International Journal 20 (4 …, 2016 | 84 | 2016 |
| Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products CG Hwang, YA Lee, S Diddi International Journal of Fashion Design, Technology and Education 8 (2), 97-107, 2015 | 76 | 2015 |
| Corporate social responsibility in the retail apparel context: Exploring consumers' personal and normative influences on patronage intentions S Diddi, LS Niehm Journal of Marketing Channels 23 (1-2), 60-76, 2016 | 69 | 2016 |
| Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR) S Diddi, LS Niehm Fashion and Textiles 4, 1-20, 2017 | 60 | 2017 |
| Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ... Cleaner and Responsible Consumption 5, 100056, 2022 | 36 | 2022 |
| Emotion or information: what makes consumers communicate about sustainable apparel products on social media? J Son, C Nam, S Diddi Sustainability 14 (5), 2849, 2022 | 19 | 2022 |
| When mortality knocks: Pandemic-inspired attitude shifts towards sustainable clothing consumption in six countries S Iran, CMJ Martinez, K Vladimirova, S Wallaschkowski, S Diddi, ... International Journal of Sustainable Fashion & Textiles 1 (1), 9-39, 2022 | 17 | 2022 |
| Predicting clothing disposal: The moderating roles of clothing sustainability knowledge and self-enhancement values RN Yan, S Diddi, B Bloodhart Cleaner and Responsible Consumption 3, 100029, 2021 | 16 | 2021 |
| Predicting clothing disposal: The moderating roles of clothing sustainability knowledge and self-enhancement values Ruoh-NanYan, SonaliDiddi, BrittanyBloodhart Cleaner and Responsible Consumption, https://doi.org/10.1016/j.clrc.2021.1000, 2021 | 16* | 2021 |
| Consumer perceptions related to clothing repair and community mending events: a circular economy perspective. Sustainability 11 (19), 5306 S Diddi, RN Yan | 16 | 2019 |
| Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth C Hensley, S Diddi, K Hyllegard Social Sciences 8 (8), 240-260, 2019 | 14 | 2019 |
| Understanding ethical consumption decisions: The role of values, attitudes and expectations in the apparel purchasing context S Diddi Iowa State University, 2014 | 12 | 2014 |
| Constructing cultural identity through weaving among Ri‑Bhoi women weavers: a symbolic interactionist approach R Dias, jennifer Ogle Fashion & Textiles 7 (31), 1-21, 2020 | 11 | 2020 |
| Theorizing STEM education in the 21st century KG Fomunyam BoD–Books on Demand, 2020 | 9 | 2020 |
| The role of museum exhibits in teaching textile science S Diddi, S Marcketti | 5 | 2014 |
| ‘Making’as a Catalyst for Engaging Young Female Adolescents in STEM Learning K Hyllegard, J Ogle, S Diddi Theorizing STEM Education in the 21st Century, 57, 2019 | 3 | 2019 |
| Impact of COVID-19 Pandemic on Sustainable Fashion Consumption Values Among US Gen Z Consumers: Implications for Marketers IM Jestratijevic, S Diddi International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 2 | 2022 |
