| Public relations and public diplomacy: Conceptual and practical connections JD Kathy Fitzpatrick, J Fullerton, A Kendrick Public Relations Journal 7 (4), 36, 2013 | 119 | 2013 |
| Portrayal of men and women in US Spanish-language television commercials JA Fullerton, A Kendrick Journalism & Mass Communication Quarterly 77 (1), 128-142, 2000 | 100 | 2000 |
| Advertising's war on terrorism: The story of the US State Department's Shared Values Initiative JA Fullerton, A Kendrick Marquette Books, 2006 | 77 | 2006 |
| Advertising as public diplomacy: Attitude change among international audiences A Kendrick, JA Fullerton Journal of Advertising Research 44 (3), 297-311, 2004 | 67 | 2004 |
| An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors. JA Fullerton, D Umphrey For full text: http://list. msu. edu/archives/aejmc. html., 2001 | 63 | 2001 |
| Converting sports diplomacy to diplomatic outcomes: Introducing a sports diplomacy model K Abdi, M Talebpour, J Fullerton, MJ Ranjkesh, H Jabbari Nooghabi International area studies review 21 (4), 365-381, 2018 | 48 | 2018 |
| Country reputation as a moderator of tourism advertising effectiveness J Fullerton, A Kendrick Journal of Marketing Communications 23 (3), 260-272, 2017 | 45 | 2017 |
| Advertising ethics: Student attitudes and behavioral intent JA Fullerton, A Kendrick, LM McKinnon Journalism & Mass Communication Educator 68 (1), 33-49, 2013 | 44 | 2013 |
| Social responsibility in advertising: A marketing communications student perspective A Kendrick, JA Fullerton, YJ Kim Journal of Marketing Education 35 (2), 141-154, 2013 | 41 | 2013 |
| Americans’ attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup J Fullerton, D Holtzhausen Place Branding and Public Diplomacy 8, 269-283, 2012 | 41 | 2012 |
| The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation D Holtzhausen, J Fullerton Journal of Marketing Communications 21 (3), 185-198, 2015 | 38 | 2015 |
| Identifying sports diplomacy resources as soft power tools K Abdi, M Talebpour, J Fullerton, MJ Ranjkesh, HJ Nooghabi Place Branding and Public Diplomacy 15, 147-155, 2019 | 37 | 2019 |
| Strategic uses of mediated public diplomacy: International reaction to US tourism advertising JA Fullerton, A Kendrick American Behavioral Scientist 57 (9), 1332-1349, 2013 | 36 | 2013 |
| Brand Borat? Americans' reaction to a Kazakhstani place branding campaign J Fullerton, A Kendrick, C Wallis Place Branding and Public Diplomacy 4, 159-168, 2008 | 31 | 2008 |
| Attitudes towards American brands and brand America JA Fullerton, A Kendrick, K Chan, M Hamilton, G Kerr Place Branding and Public Diplomacy 3, 205-212, 2007 | 29 | 2007 |
| Principles of strategic communication D Holtzhausen, J Fullerton, BK Lewis, D Shipka Routledge, 2021 | 28 | 2021 |
| Australian student reactions to US tourism advertising: A test of advertising as public diplomacy JA Fullerton, A Kendrick, G Kerr Place Branding and Public Diplomacy 5, 141-150, 2009 | 28 | 2009 |
| Statistics anxiety and math aversion among advertising students JA Fullerton, D Umphrey Journal of Advertising Education 20 (1-2), 135-143, 2016 | 21 | 2016 |
| ‘Why do they hate us?’International attitudes towards America, American brands and advertising JA Fullerton Place Branding 1, 129-140, 2005 | 21 | 2005 |
| US public relations students’ perceptions of PR: What college students think about PR education and the PR profession JA Fullerton, LM McKinnon Public Relations Journal 9 (2), 1-17, 2015 | 19 | 2015 |
Kara ChanHong Kong Baptist UniversityZweryfikowany adres z hkbu.edu.hk
