| Evaluation and decision-making in social media marketing BJ Keegan, J Rowley Management Decision 55 (1), 15-31, 2017 | 201 | 2017 |
| Marketing Agency-Client Relationships: Towards A Research Agenda BJ Keegan, J Rowley, J Tonge European Journal of Marketing 51 (7/8), 2017 | 39 | 2017 |
| Place and Destination Branding: a Review and Conceptual Mapping of the Domain S Hanna, J Rowley, BJ Keegan European Management Review, 2020 | 16 | 2020 |
| Instagram’s ‘Fitspiration’ Trend and Its Effect on Young Women’s Self-Esteem D Goldstraw, BJ Keegan 29th Bled eConference, 2016 | 15 | 2016 |
| An overview of systematic literature reviews in social media marketing J Rowley, BJ Keegan Journal of Information Science 46 (6), 725-738, 2020 | 13 | 2020 |
| Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans A Fenton, BJ Keegan, KD Parry Communication & Sport, 2167479520986149, 2020 | 7 | 2020 |
| Making digital literacy a success in taught marketing courses R Johnson, D Edmundson-Bird, BJ Keegan Enhancing Learning in the Social Sciences 4 (2), 2012 | 7 | 2012 |
| Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector BJ Keegan, L Smorthit The SAGE Handbook of Marketing Ethics, 2020 | 3* | 2020 |
| The use of Facebook in the recruitment of foster carers: a dialogic analysis R Stringfellow, BJ Keegan, J Rowley Journal of Public Affairs, 2019 | 3 | 2019 |
| Counting Comments: A critical appraisal of the evaluation of social media campaigns by UK digital marketing practitioners. BJ Keegan MMUBS Research Institute of Business Management Doctoral Symposium 44, 1-9, 2011 | 3 | 2011 |
| Are you local? The challenges of local search engine optimisation strategies BJ Keegan, J Taylor Journal of Digital & Social Media Marketing 7 (3), 270-280, 2019 | 2 | 2019 |
| Looking back, Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis J Rowley, BJ Keegan Academy of Marketing, 2017 | 2 | 2017 |
| Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract BJ Keegan, J Rowley Marketing at the Confluence between Entertainment and Analytics, 1331-1335, 2017 | 2 | 2017 |
| Digital literacy: digital maturity or digital bravery R Johnson, D Edmundson-Bird, BJ Keegan The Higher Education Academy 4 (2), 3-15, 2012 | 2 | 2012 |
| Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing BJ Keegan, AI Canhoto, DA Yen Industrial Marketing Management 100, 36-48, 2022 | 1 | 2022 |
| Social media marketing evaluation decision making processes and the agency-client relationship BJ Keegan Manchester Metropolitan University, 2018 | 1 | 2018 |
| Digital Blue Health: Examining the role of digital placemaking in supporting community wellbeing amongst open water swimming groups. BJ Keegan, S Malone Academy of Marketing, Huddersfield, 2022 | | 2022 |
| Can digital placemaking improve mental health through nature? MF de Osso Fuentes, BJ Keegan, M Jones, T MacIntyre The Nature of Cities Festival, 2022 | | 2022 |
| Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective BJ Keegan, D Dennehy, P Naudé Information Systems Frontiers, 2022 | | 2022 |
| A mixed-methods exploration of virtual reality as a tool to promote green exercise G Calogiuri, BJ Keegan, SL Birkheim, T Rydgren, O Flaten, F Fröhlich, ... Scientific Reports, 2022 | | 2022 |
Keith D. ParryBournemouth UniversityZweryfikowany adres z bournemouth.ac.uk
