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Brendan James Keegan
Brendan James Keegan
Assistant Professor in Marketing
Zweryfikowany adres z mu.ie - Strona główna
Tytuł
Cytowane przez
Cytowane przez
Rok
Evaluation and decision-making in social media marketing
BJ Keegan, J Rowley
Management Decision 55 (1), 15-31, 2017
2012017
Marketing Agency-Client Relationships: Towards A Research Agenda
BJ Keegan, J Rowley, J Tonge
European Journal of Marketing 51 (7/8), 2017
392017
Place and Destination Branding: a Review and Conceptual Mapping of the Domain
S Hanna, J Rowley, BJ Keegan
European Management Review, 2020
162020
Instagram’s ‘Fitspiration’ Trend and Its Effect on Young Women’s Self-Esteem
D Goldstraw, BJ Keegan
29th Bled eConference, 2016
152016
An overview of systematic literature reviews in social media marketing
J Rowley, BJ Keegan
Journal of Information Science 46 (6), 725-738, 2020
132020
Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans
A Fenton, BJ Keegan, KD Parry
Communication & Sport, 2167479520986149, 2020
72020
Making digital literacy a success in taught marketing courses
R Johnson, D Edmundson-Bird, BJ Keegan
Enhancing Learning in the Social Sciences 4 (2), 2012
72012
Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector
BJ Keegan, L Smorthit
The SAGE Handbook of Marketing Ethics, 2020
3*2020
The use of Facebook in the recruitment of foster carers: a dialogic analysis
R Stringfellow, BJ Keegan, J Rowley
Journal of Public Affairs, 2019
32019
Counting Comments: A critical appraisal of the evaluation of social media campaigns by UK digital marketing practitioners.
BJ Keegan
MMUBS Research Institute of Business Management Doctoral Symposium 44, 1-9, 2011
32011
Are you local? The challenges of local search engine optimisation strategies
BJ Keegan, J Taylor
Journal of Digital & Social Media Marketing 7 (3), 270-280, 2019
22019
Looking back, Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis
J Rowley, BJ Keegan
Academy of Marketing, 2017
22017
Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract
BJ Keegan, J Rowley
Marketing at the Confluence between Entertainment and Analytics, 1331-1335, 2017
22017
Digital literacy: digital maturity or digital bravery
R Johnson, D Edmundson-Bird, BJ Keegan
The Higher Education Academy 4 (2), 3-15, 2012
22012
Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing
BJ Keegan, AI Canhoto, DA Yen
Industrial Marketing Management 100, 36-48, 2022
12022
Social media marketing evaluation decision making processes and the agency-client relationship
BJ Keegan
Manchester Metropolitan University, 2018
12018
Digital Blue Health: Examining the role of digital placemaking in supporting community wellbeing amongst open water swimming groups.
BJ Keegan, S Malone
Academy of Marketing, Huddersfield, 2022
2022
Can digital placemaking improve mental health through nature?
MF de Osso Fuentes, BJ Keegan, M Jones, T MacIntyre
The Nature of Cities Festival, 2022
2022
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective
BJ Keegan, D Dennehy, P Naudé
Information Systems Frontiers, 2022
2022
A mixed-methods exploration of virtual reality as a tool to promote green exercise
G Calogiuri, BJ Keegan, SL Birkheim, T Rydgren, O Flaten, F Fröhlich, ...
Scientific Reports, 2022
2022
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