Bethan Alexander
Cytowane przez
Cytowane przez
The impact of experiential augmented reality applications on fashion purchase intention
A Watson, B Alexander, L Salavati
International Journal of Retail & Distribution Management, 2018
Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context
B Alexander, MB Cano
Journal of Retailing and Consumer Services 55, 101913, 2020
Futurising the physical store in the omnichannel retail environment
B Alexander, MB Cano
Exploring Omnichannel Retailing, 197-223, 2019
Change in technology-enabled omnichannel customer experiences in-store
B Alexander, A Kent
Journal of Retailing and Consumer Services, 102338, 2020
Multi-sensory fashion retail experiences: The impact of sound, smell, sight and touch on consumer based brand equity
B Alexander, K Nobbs
Global Branding: Breakthroughs in Research and Practice, 39-62, 2020
Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective
M Blazquez, CE Henninger, B Alexander, C Franquesa
Fashion Practice 12 (1), 34-54, 2020
Commercial, social and experiential convergence: fashion’s third places
B Alexander
Journal of Services Marketing, 2019
Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience
B Alexander, DO Alvarado
Advanced fashion technology and operations management, 191-219, 2017
The growing permanence of pop-up outlets within the international location strategies of fashion retailers
B Alexander, K Nobbs, R Varley
International Journal of Retail & Distribution Management, 2018
Retail environments
B Alexander, A Kent
Retail design, 70-94, 2016
Inter-industry creative collaborations incorporating luxury fashion brands
B Alexander, LO Contreras
Journal of Fashion Marketing and Management, 2016
Exploring Millennial's perceptions towards luxury fashion wearable technology
M Blazquez, B Alexander, K Fung
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience
B Alexander, D Olivares Alvarado
International Journal of Advanced Information Science and Technology (IJAIST …, 2014
Small store design and marketing effects: experiential developments in SME fashion pop-up store strategies
B Alexander, JK Bain
Multi-Channel Marketing, Branding and Retail Design, 2016
Tracking technology diffusion in-store: a fashion retail perspective
B Alexander, A Kent
International Journal of Retail & Distribution Management 49 (10), 1369-1390, 2021
Fashion “see-now-buy-now”: implications and process adaptations
R Boardman, Y Haschka, C Chrimes, B Alexander
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
Sonic branding within fashion retail brands: restrictions, opportunities, effectiveness and success
B Alexander, B Heyd
Contemporary Issues and Trends in Fashion, Retail and Management, BS …, 2014
Sensory brand experience the Aesop way
B Alexander, M Trigoni
Bloomsbury Fashion Business Cases, 2019
Commerce, Culture and Experience Convergence: Fashion’s Third Places
B Alexander
An Exploration of Fashion SME’s and Experiential Retailing: The Development of a Pop-up Store Strategy
B Alexander, J Bain
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