| Negotiating masculinities: Advertising and the inversion of the male gaze M Patterson, R Elliott Consumption, Markets and Culture 5 (3), 231-249, 2002 | 286 | 2002 |
| Re-appraising the concept of brand image M Patterson Journal of Brand Management 6, 409-426, 1999 | 249 | 1999 |
| Mapping the re‐engagement of CRM with relationship marketing D Mitussis, L O'Malley, M Patterson European journal of Marketing 40 (5/6), 572-589, 2006 | 205 | 2006 |
| Professional interaction: Exploring the concept of attraction LC Harris, L O'malley, M Patterson Marketing theory 3 (1), 9-36, 2003 | 202 | 2003 |
| Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets L O'Malley, M Patterson, M Evans Journal of marketing management 13 (6), 541-559, 1997 | 162 | 1997 |
| Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations M Lichrou, L O'Malley, M Patterson Journal of Strategic Marketing 16 (1), 27-39, 2008 | 160 | 2008 |
| Hidden mountain: the social avoidance of waste E De Coverly, P McDonagh, L O'Malley, M Patterson Journal of Macromarketing 28 (3), 289-303, 2008 | 150 | 2008 |
| Borderlines: Skin, tattoos and consumer culture theory M Patterson, J Schroeder Marketing Theory 10 (3), 253-267, 2010 | 143 | 2010 |
| Brands, consumers and relationships: A review M Patterson, L O Malley Irish Marketing Review 18 (1/2), 10, 2006 | 134 | 2006 |
| Narratives of a tourism destination: Local particularities and their implications for place marketing and branding M Lichrou, L O'malley, M Patterson Place Branding and Public Diplomacy 6, 134-144, 2010 | 112 | 2010 |
| Vanishing point: The mix management paradigm re-viewed L O'Malley, M Patterson Journal of Marketing Management 14 (8), 829-851, 1998 | 107 | 1998 |
| A deviant art: Tattoo‐related stigma in an era of commodification G Larsen, M Patterson, L Markham Psychology & Marketing 31 (8), 670-681, 2014 | 91 | 2014 |
| Direct marketing in postmodernity: neo‐tribes and direct communications M Patterson Marketing Intelligence & Planning 16 (1), 68-74, 1998 | 86 | 1998 |
| Interpreting the past, writing the future A Shankar, M Patterson Journal of Marketing Management 17 (5-6), 481-501, 2001 | 82 | 2001 |
| Death of a metaphor: reviewing themarketing as relationships' frame L O'Malley, M Patterson, H Kelly-Holmes Marketing Theory 8 (2), 167-187, 2008 | 81 | 2008 |
| On the marketing implications of place narratives M Lichrou, L O’Malley, M Patterson Journal of Marketing Management 30 (9-10), 832-856, 2014 | 73 | 2014 |
| Motorcycling edgework: A practice theory perspective S Murphy, M Patterson Journal of Marketing Management 27 (13-14), 1322-1340, 2011 | 65 | 2011 |
| Exploring direct and relationship marketing MJ Evans, L O'Malley, MA Patterson, M Patterson Cengage Learning EMEA, 2004 | 62 | 2004 |
| Women in advertising: Representations, repercussions, responses M Patterson, L O’Malley, V Story Irish Marketing Review 20 (1), 9-22, 2009 | 53 | 2009 |
| The direct marketing‐direct consumer gap: qualitative insights M Evans, M Patterson, L O’Malley Qualitative Market Research: An International Journal 4 (1), 17-24, 2001 | 53 | 2001 |
Lisa OMalleyProfessor of Marketing, Kemmy Business School, University of LimerickVerified email at ul.ie
