| Upravljanje marketingom: analiza, planiranje, primjena i kontrola P Kotler, N Renko, J Pavičić Marketing-tehnologija, 2001 | 1071 | 2001 |
| Strategija marketinga neprofitnih organizacija J Pavičić, J Previšić Masmedia, 2003 | 179 | 2003 |
| Marketing i menadžment u kulturi i umjetnosti J Pavičić, N Alfirević, L Aleksić Masmedia, 2006 | 121 | 2006 |
| Osnove marketinga i menadžmenta neprofitnih organizacija N Alfirević, J Pavičić, L Najev Čačija, Z Mihanović, J Matković Školska knjiga, Zagreb, 2013 | 94 | 2013 |
| Market orientation in managing relationships with multiple constituencies of Croatian higher education J Pavičić, N Alfirević, Z Mihanović Higher education 57 (2), 191-207, 2009 | 72 | 2009 |
| Postjugoslavenski film: stil i ideologija J Pavicic Hrvatski filmski savez, 2011 | 66 | 2011 |
| Comparative perception (s) of consumer goods packaging: Croatian consumers perspective (s) N Draskovic, J Temperley, J Pavicic International journal of management cases 11 (2), 154-163, 2009 | 58 | 2009 |
| THE LINK BETWEEN STUDENTS'SATISFACTION WITH FACULTY, OVERALL STUDENTS'SATISFACTION WITH STUDENT LIFE AND STUDENT PERFORMANCES Z Mihanović, AB Batinić, J Pavičić Review of Innovation and Competitiveness: A Journal of Economic and Social …, 2016 | 50 | 2016 |
| The management and marketing of religious sites, pilgrimage and religious events: challenges for Roman Catholic pilgrimages in Croatia J Pavicic, N Alfirevic, VJ Batarelo Religious tourism and pilgrimage management: An international perspective, 48-63, 2007 | 46 | 2007 |
| Cross-cultural comparison of Hofstede's dimensions and decision-making style within CEE context N Podrug, J Pavičić, V Bratić From transition to sustainable development: The path to European integration …, 2006 | 45 | 2006 |
| Osnove strateškog marketinga J Pavičić, V Gnjidić, N Drašković Školska knjiga, Zagreb, 2014 | 44 | 2014 |
| Market orientation, competitive advantage and business performance: Exploring the indirect effects A Talaja, D Miočević, N Alfirević, J Pavičić Društvena istraživanja: časopis za opća društvena pitanja 26 (4), 583-604, 2017 | 38 | 2017 |
| Ishodišne determinante strateškog pristupa marketingu neprofitnih organizacija: teorijska razrada J Pavičić Ekonomski pregled 52 (1-2), 101-124, 2001 | 36 | 2001 |
| Customer knowledge management: toward social CRM J Pavicic, N Alfirevic, K Znidar International Journal of Management Cases 13 (3), 203-209, 2011 | 33 | 2011 |
| Organizational change in transition societies K Morita, J Langer, N Alfirevic, J Pavicic Routledge, 2017 | 30 | 2017 |
| Nongovernmental organizations and international public relations A Tkalac, J Pavicic The global public relations handbook, 526-540, 2003 | 25 | 2003 |
| The key determinants of perceived external prestige (PEP)–qualitative research approach TS Šulentić, K Žnidar, J Pavičić Management: Journal of Contemporary Management Issues 22 (1), 49, 2017 | 23 | 2017 |
| Intentions and perceptions of the entrepreneurial career among Croatian students: initial results of a longitudinal empirical study J Langer, N Alfirević, J Pavičić, M Krneta Contemporary Entrepreneurship, 213-228, 2016 | 22 | 2016 |
| Performance of non-profit organizations: Empirical contrasts between privately and publicly funded Croatian humanitarian organizations N Alfirević, J Pavičić, L Najev-Čačija Economic annals 59 (200), 115-129, 2014 | 22 | 2014 |
| Stakeholder-oriented principal development in Croatian elementary schools/Razvoj orijentacija ravnatelja u hrvatskim osnovnim skolama prema kljucnim dionicima N Alfirevic, J Pavicic, Z Mihanovic, R Relja Revija za socijalnu politiku 18 (1), 47-61, 2011 | 18 | 2011 |
