| Digital loyalty card ‘big data’and small business marketing: Formal versus informal or complementary? C Donnelly, G Simmons, G Armstrong, A Fearne International Small Business Journal 33 (4), 422-442, 2015 | 86 | 2015 |
| Digital Loyalty Card 'big data' and Small Business Marketing: Formal versus Informal or Complementary? C Donnelly, G Simmons, A Fearne, G Armstrong International Small Business Journal, 2013 | 86 | 2013 |
| Marketing planning and digital customer loyalty data in small business C Donnelly, G Simmons, G Armstrong, A Fearne Marketing Intelligence & Planning 30 (5), 515-534, 2012 | 46 | 2012 |
| The Use of Case Based Multiple Choice Questions for Assessing Large Group Teaching: Implications on Student's Learning C Donnelly Irish Journal of Academic Practice 3 (1), 12, 2014 | 45 | 2014 |
| Use of supermarket panel data amongst small and medium sized business in the food industry L Cacciolatti, C Donnelly, A Fearne, UB Ihua, D Yawson, G Armstrong, ... Academy of Marketing, 2009 | 11 | 2009 |
| The Role of Action Research in the Study of Small Business Marketing and Retailer Loyalty Card Data C Donnelly, G Simmons, G Armstrong, A Fearne | 7 | 2012 |
| The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya F Yamoah, C O’Caoimh, C Donnelly, SK Sawaya Volume 17, 2014 | 6 | 2014 |
| An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland C Donnelly, A Fearne, G Armstrong, G Simmons Academy European Doctoral Programmes Association in Management and Business …, 2009 | 2 | 2009 |
| The Management of Digital Loyalty Card Data within a collaborative innovation network C O'Connor Journal of Economic and Social Policy 16 (2), 2014 | 1 | 2014 |
| SME Market Orientation: The Effect of Supermarket Loyalty Card Data C Donnelly, G Simmons, G Armstrong, A Fearne Institute of Small Business and Entrepreneurship, 2010 | 1* | 2010 |
| Small to Medium-Sized Enterprise Innovation CD O’Connor Managerial Flow 61, 148, 2015 | | 2015 |
| maximising digital loyalty card usage through a regional collaborative innovation network: a cross country comparison C Donnelly, L Cacciolatti | | 2013 |
| Maximising digital loyalty card usage through a regional collaborative innovation network: a cross country comparison L Cacciolatti, C Donnelly | | 2013 |
| SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective C Donnelly, A Fearne, G Simmons, G Armstrong The European Institute of Retailing and Services Studies (EIRASS), 2011 | | 2011 |
| SME market orientation: relationship with supermarket loyalty card data C Donnelly University of Kent, 2011 | | 2011 |
| Market orientation of SMEs: Relationship with supermarket loyalty card data C Donnelly, A Fearne, G Simmons, G Armstrong The European Institute Of Retailing And Services Studies (EIRASS), 2010 | | 2010 |
