| The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances G Musarra, MJ Robson, CS Katsikeas Industrial Marketing Management 55, 10-21, 2016 | 67 | 2016 |
| Pathways to civic engagement with big social issues: An integrated approach D Skarmeas, CN Leonidou, C Saridakis, G Musarra Journal of business ethics 164, 261-285, 2020 | 32 | 2020 |
| Outside-in marketing: Renaissance and future G Musarra, NA Morgan Industrial Marketing Management 89, 98-101, 2020 | 23 | 2020 |
| Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts G Musarra, KT Bowen, MJ Robson, S Spyropoulou Industrial Marketing Management 93, 76-89, 2021 | 14 | 2021 |
| How and when Narcissism and faith in humanity drive sustainable consumption KT Bowen, G Musarra, YC Ou Psychology & Marketing 39 (9), 1706-1724, 2022 | 13 | 2022 |
| Emotions, culture intelligence, and mutual trust in technology business relationships G Musarra, V Kadile, G Zaefarian, P Oghazi, Z Najafi-Tavani Technological Forecasting and Social Change 181, 121770, 2022 | 11 | 2022 |
| Machiavellianism in alliance partnerships G Musarra, MJ Robson, CS Katsikeas Journal of Marketing 87 (2), 168-189, 2023 | 10 | 2023 |
| How need for closure and deal proneness shape consumers’ freemium versus premium price choices A Biraglia, KT Bowen, MHEE Gerrath, G Musarra Journal of Business Research 143, 157-170, 2022 | 7 | 2022 |
| Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment S Mukherjee, G Musarra, S Banerjee Industrial Marketing Management 112, 40-50, 2023 | 1 | 2023 |
| FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION KT Bowen, C Papadopoulou, G Musarra Global Marketing Conference, 72-77, 2023 | | 2023 |
