Dusan Mladenovic
Dusan Mladenovic
Assistant Professor, Faculty of Economics and Administration, Masaryk University
Verified email at mail.muni.cz - Homepage
Title
Cited by
Cited by
Year
Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
W Kucharska, F Brunetti, I Confente, D Mladenović
Proceedings of the 5th European Conference on Social Media ECSM, 125-133, 2018
42018
Theoretical overview of social media-value (co) creation bond
D Mladenovic, S Dolenec
Economic and Social Development: Book of Proceedings, 187, 2016
32016
Motives for writing online reviews in post-vacation phase
D Mladenovic, A Krajina, I Milojevic
International Journal of Culture, Tourism and Hospitality Research, 2019
22019
Figure of Merit for places: Perspectives on place branding
R Bruni, M Matarazzo
Mercati & CompetitivitÓ, 2017
22017
Social Media and Knowledge Sharing–What Do We Know So Far?
D Mladenović, A Krajina, W Kucharska
ECSM 2018 5th European Conference on Social Media, 163, 2018
12018
Defining the" figure of merit" for places in the age of digital nomadism
R Bruni, D Mladenović
12016
Concept of “Figure of Merit” for Place Marketing in Digital Nomadism Ages
D Mladenović
Marketing Identity 4 (1/1), 393-403, 2016
12016
Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
D Mladenović, R Bruni, P Kalia
Journal of International Consumer Marketing, 1-16, 2020
2020
Knowledge sharing on social media: state of the art in 2018
D Mladenović, A Krajina
Journal of Business Economics and Management 21 (1), 44-63, 2020
2020
Recall of Digital Content as Part of Consumer Response Model
A Krajina, D Mladenovic
Economic and Social Development: Book of Proceedings, 36-46, 2019
2019
Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
D Mladenović, A Krajina
Our Heritage 67 (9), 120-129, 2019
2019
Colliding the eye Tracking and Qualitative Methods in Assessing Online Consumer Behaviour
A Krajina, D Mladenović
ECRM 2018 17th European Conference on Research Methods in Business andá…, 2018
2018
Potential Role of Social Media in Value Co-Creation
D Mladenović, R Bruni, A Krajina, H Demelovß
of the International Scientific Conference of Business Economics Managementá…, 2016
2016
Using Tremendous Impact of Social Media to Utilize Marketing Potential
AKD Mladenović
Marketing Identity, 129, 2015
2015
Chief Risk Officer & Enterprise Risk Management–How to Expect Unexpected
D Mladenović
2012
The system can't perform the operation now. Try again later.
Articles 1–15