Dusan Mladenovic
Dusan Mladenovic
Assistant Professor, Faculty of Economics and Administration, Masaryk University
Verified email at mail.muni.cz - Homepage
Cited by
Cited by
Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
W Kucharska, F Brunetti, I Confente, D Mladenović
Proceedings of the 5th European Conference on Social Media ECSM, 125-133, 2018
Theoretical overview of social media-value (co) creation bond
D Mladenovic, S Dolenec
Economic and Social Development: Book of Proceedings, 187, 2016
Motives for writing online reviews in post-vacation phase
D Mladenovic, A Krajina, I Milojevic
International Journal of Culture, Tourism and Hospitality Research, 2019
Figure of Merit for places: Perspectives on place branding
R Bruni, M Matarazzo
Mercati & CompetitivitÓ, 2017
Social Media and Knowledge Sharing–What Do We Know So Far?
D Mladenović, A Krajina, W Kucharska
ECSM 2018 5th European Conference on Social Media, 163, 2018
Defining the" figure of merit" for places in the age of digital nomadism
R Bruni, D Mladenović
Concept of “Figure of Merit” for Place Marketing in Digital Nomadism Ages
D Mladenović
Marketing Identity 4 (1/1), 393-403, 2016
Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
D Mladenović, R Bruni, P Kalia
Journal of International Consumer Marketing, 1-16, 2020
Knowledge sharing on social media: state of the art in 2018
D Mladenović, A Krajina
Journal of Business Economics and Management 21 (1), 44-63, 2020
Recall of Digital Content as Part of Consumer Response Model
A Krajina, D Mladenovic
Economic and Social Development: Book of Proceedings, 36-46, 2019
Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
D Mladenović, A Krajina
Our Heritage 67 (9), 120-129, 2019
Colliding the eye Tracking and Qualitative Methods in Assessing Online Consumer Behaviour
A Krajina, D Mladenović
ECRM 2018 17th European Conference on Research Methods in Business andá…, 2018
Potential Role of Social Media in Value Co-Creation
D Mladenović, R Bruni, A Krajina, H Demelovß
of the International Scientific Conference of Business Economics Managementá…, 2016
Using Tremendous Impact of Social Media to Utilize Marketing Potential
AKD Mladenović
Marketing Identity, 129, 2015
Chief Risk Officer & Enterprise Risk Management–How to Expect Unexpected
D Mladenović
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