| The double-edged effects of e-commerce cart retargeting: does retargeting too early backfire? J Li, X Luo, X Lu, T Moriguchi Journal of Marketing 85 (4), 123-140, 2021 | 74 | 2021 |
| Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox F Zeng, Q Ye, J Li, Z Yang Journal of Business Research 124, 667-675, 2021 | 73 | 2021 |
| When and how to leverage e-commerce cart targeting: The relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest … X Luo, X Lu, J Li Information Systems Research 30 (4), 1203-1227, 2019 | 72 | 2019 |
| Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness J Li, X Xu, EWT Ngai Information & Management 58 (8), 103549, 2021 | 42 | 2021 |
| Which privacy policy works, privacy assurance or personalization declaration? an investigation of privacy policies and privacy concerns F Zeng, Q Ye, Z Yang, J Li, YA Song Journal of Business Ethics, 1-18, 2022 | 33 | 2022 |
| Predicting crowdfunding project success based on backers' language preferences Q Du, J Li, Y Du, GA Wang, W Fan Journal of the Association for Information Science and Technology 72 (12 …, 2021 | 25 | 2021 |
| Presentational effects of photos and text in electronic word-of-mouth on consumer decisions J Li, X Xu, EWT Ngai Internet research 33 (2), 473-499, 2023 | 12 | 2023 |
| Is a positive review always effective? Advertising appeal effect in the persuasion of online customer reviews J Li, EWT Ngai, X Xu | 8 | 2015 |
| Walking Customers from Business to Friend Relationships: A Dynamic Process Approach in a Live Chat Context J Li, X Xu, Q Li | | 2018 |
| e-WOM via Photo Sharing, Organizational Niche Width and Reputation: Empirical Tests from the Restaurant Domain–the Case of Yelp. com J Li, X Xu | | 2017 |
